The embodiments provide a cloud brainstorming service implemented on at least one cloud server. The brainstorming service includes a message service component configured to receive a plurality of ideas, over a network, from one or more users of devices. The users represent members of a brainstorming session. The brainstorming service also includes a brainstorming logic component configured to process the plurality of ideas and store the plurality of processed ideas in an in-memory database system, and a clustering component configured to retrieve the plurality of processed ideas from the in-memory database system and arrange the plurality of processed ideas into one or more clusters, where each cluster is a group of similar ideas. The message service component is configured to provide the plurality of processed ideas that are arranged into the one or more clusters, over the network, to the one or more users for display.