A spark plug including an insulator containing not less than 92 mass % and not greater than 96 mass % of Al component in terms of oxide, wherein the insulator is formed from an alumina sintered body comprising alumina crystal and a grain boundary phase present between crystal grains of the alumina crystal. Assuming that mass contents of an Si component, an Mg component, a Ba component, and a Ca component in terms of oxide are represented by MSiO2, MMgO, MBaO, and MCaO, respectively, and a sum of MSiO2, MMgO, MBaO, and MCaO is represented by Mt, the grain boundary phase contains these components so as to satisfy conditions (1) to (4) as follows: (1) 0.17≦MSiO2/Mt≦0.47; (2) 0.005≦MMgO/Mt≦0.07; (3) 0.29≦MBaO/Mt≦0.77; (4) 0.03≦MCaO/Mt≦0.19.