A method includes receiving over the top streaming video content, wherein the over the top streaming video content is provided by a content provider to end users and determining at least one theme associated with the over the top streaming video content. The method also includes receiving at least one commercial advertising video clip associated with at least one commercial advertiser and mapping the at least one commercial advertising video clip to the over the top streaming video content. The method includes inserting at least one break into the over the top streaming content, and presenting the at least one commercial advertising video clip at the at least one break.