Systems and methods for prioritizing adaptive bit rate distribution of content are provided. In some aspects, a method includes identifying a plurality of content streams. Each of the plurality of content streams is associated with a variant feature of content to be delivered to the client device. Each variant feature of the content comprises at least one of a bit rate and a non-bit rate feature. The method also includes determining a priority of each of the plurality of content streams relative to one another based at least on the non-bit rate feature associated with each of the plurality of content streams. The method also includes providing an indication of the priority of each of the plurality of content streams to the client device.