A manufacturing apparatus of a coating film product rolls a mixture coating material by a first roll and transfers the mixture coating material to a coated object in motion to thereby manufacture the coating film product. An arithmetic average roughness Ra on a roll surface of the first roll is higher than a value 0.05 times of a particle size “d10” in which an integrated distribution of particle sizes of particles included in the mixture coating material is 10% and lower than a value 20 times a particle size “d90” in which an integrated distribution is 90%.