A fully integrated feedback controlled coil driver is disclosed for inductive power transfer to electronic devices. For efficient power transfer, a voltage across a switch that switchably couples the coil between a DC input power source and ground is sampled and compared with a preselected reference voltage to generate an error voltage. The error voltage is integrated over time and compared to a voltage ramp. The value of the integrated error voltage relative to the voltage ramp is used to obtain an optimal on time for the switch such that coil current is maximized for a given DC input power. The coil driver can also provide ASK modulation on the coil current by changing the size of the switch according to input data.