The present invention relates to a system and method for producing and executing an interactive broadcast program. A program enabler service system providing an interactive service for allowing users to participate in a broadcast program includes: a program-generating unit providing a tool for receiving broadcast program-related information so as to generate information received through the tool in a script format for the broadcast program; a program-executing unit providing information to users participating in the broadcast program through a communication channel provided by the service enabler after reading the information generated in the script format by interacting with the broadcast program; and a service-connecting unit connecting a communication service platform of the service enabler to the program-executing unit.