A method, system, and computer-readable medium to generate time based data, including defining a time based data generation scenario, the time based data generation scenario including at least one event, the event representing an action at a specific time; a plurality of time segments, each time segment defining a particular temporal phase of the scenario and at least one time segment being embedded with the at least one event; and a time envelope to embed time segments; and generating time based data by executing the time based data generation scenario.