A switching power supply device enables measures against noise even when the conducted EMI standard is expanded to a low frequency region. A jitter control circuit, configured so as to reduce generation of conducted EMI noise by giving jitter (frequency diffusion) to a switching frequency which drives a switching element, upon receiving a feedback voltage representing the condition of a load, expands the diffusion width of the switching frequency in stages in accordance with a shift from a fixed frequency region of a maximum oscillation frequency, through a frequency reduction region, to a fixed frequency region of a minimum oscillation frequency. By so doing, it is possible to obtain the effect of sufficient reduction of EMI noise even when an EMI noise measurement frequency range is expanded to a low frequency side.