A power control apparatus includes: a first conversion apparatus that applies DC/DC conversion to direct current power from a power generator for generating power using natural energy, and outputs the resultant power; a second conversion apparatus that applies DC/DC conversion to the power output from the first conversion apparatus and charges a power storage unit with the resultant power, and also applies DC/DC conversion to power from the power storage unit and discharges the resultant power; a third conversion apparatus that supplies alternating current power to a power system and an alternating current load by applying DC/AC conversion to the power output from the first conversion apparatus and/or the power discharged by the second conversion apparatus; and a controller that causes the second conversion apparatus to perform the discharge so that the power output from the third conversion apparatus is higher than power consumed by the alternating current load.