A coax server acts as a proxy between a coax transmission infrastructure and an Internet Protocol (IP) transmission infrastructure. An incoming request is received from a particular one of a plurality of coax client devices on the coax infrastructure. A request for specific media content is transmitted to a media-on-demand server in response to receiving the incoming request. A media stream is received over the IP infrastructure from the media-on-demand server, the media stream corresponding to the specific media content, and the coax server allocates a coax channel of sufficient bandwidth on the coax infrastructure and transmits the media stream on the coax channel utilizing the RF modulation scheme. A pointer indicating the coax channel on which the media stream is being transmitted is sent to the particular coax client device. The coax channel is unknown to other of the coax client devices besides the particular coax client device.