In a method of driving a display apparatus, an outside illuminance is sensed by an illuminance sensor. At least one first color subpixel of a plurality of first color subpixels is disabled. Remaining first color subpixels are enabled based on the sensed outside illuminance. The first color subpixels corresponding to a first color are arranged along a first direction and a second direction crossing the first direction. An image is displayed on the remaining enabled first color subpixels.