A predictive tool is provided for estimating the mercury content of hydrocarbons to be produced from a wellbore in a newly investigated subterranean hydrocarbon producing formation based on the mercury content of an inorganic sample recovered from the wellbore. The mercaptans content of liquid hydrocarbons and/or the hydrogen sulfide content of natural gas produced from the formation may also be used to enhance the prediction. Based on the predicted value, a mercury mitigation treatment may be provided to mitigate the mercury content of hydrocarbons produced from the formation.