Disclosed are a method and apparatus for forming, by a first device, forming a Wi-Fi connection with a second device using Bluetooth LE in a wireless communication system, including receiving an advertising message from the second device, forming a Bluetooth LE connection with the second device based on the advertising message, transmitting a first write request message to the second device requesting writing of authentication information necessary for performing Wi-Fi authentication with the third device, wherein the first write request message including the authentication information, receiving a write response message from the second device as a response to the first write request message, and sending a second write request message to request the writing of Opcode indicating a Wi-Fi connection with the third device to the second device. The second write request message includes identification information for identifying the third device, and the Wi-Fi connection is formed between the second and the third devices based on the authentication information.