An apparatus for winding an advancing web onto a reel shaft and separating the continuous web from a fully wound reel once completed. The apparatus includes a plurality of nozzles supported in a spaced arrangement in the cross-machine direction. The nozzles are connected to adhesive or fluid supplies and are actuated in the cross-machine direction while dispensing the adhesive or fluid. Coupling of the machine direction advancement of the paper web with the cross-machine direction movement of the nozzles results in a saw toothed severing or adhesive pattern on the web. The nozzles may be individually actuated in sequence or may be actuated simultaneously, such as by attachment to a single member movable by an actuator. Drip guards may be positioned at the beginning and end of the path of each of the nozzles so as to intercept drips of water or adhesive before they fall onto the paper web.