A system and method of simulating interaction with television broadcasts using a mobile phone is disclosed. Messages are received by a mobile phone having software configured to interpret the messages and display the information contained in the message appropriately on the mobile phone display. By utilizing the mobile phone keypad, a user can respond to questions, or other information received by the phone relating to the broadcast. The messages are received in synchronization with a television broadcast such that the user can "interact" with the television broadcast.