An apparatus for introducing a selected beverage into a flexible pouch (8), sealingly closing the pouch (8) and dispensing the closed pouch (8). The apparatus comprises a housing (4) adapted to, in use, accept a plurality of reservoirs (10) of beverage concentrate. Each reservoir (10) has a concentrate pump (12) provided with a diluent inlet and a mixer for mixing pumped concentrate with diluent to produce a mixed beverage. Leading from each pump (12) is flexible conduit (14) terminating in a nozzle (68) for dispensing the mixed beverage. The apparatus further comprises a multiple dispense head (20) for accepting the plurality of nozzles (68), the nozzles (68) being movable relative to a filling position such that any one of the nozzles (68) can be presented at the filling position, a means for, in use, selecting a flexible pouch (8) and bringing it into alignment with a nozzle (68) in the filling position where it is filled via an opening therein, and a means for, in use, sealingly closing the opening and dispensing the filled sealed flexible pouch (8) from the apparatus. Methods of loading a concentrate reservoir (10), disengaging a removable pump (12) and changing a removable pump (12) are also disclosed. A flexible pouch with rigid spout and mixing element are also disclosed.