Disclosed are a personal content sales method and system using an advertisement insertion function. The present embodiment provides the personal content sales method and system using the advertisement insertion function for, when a personal clip image is generated by clipping a part of an image provided by a moving image service providing company, receiving an advertisement possessed by the moving image service providing company and inserting same into the personal clip image, while assigning a copyright (the right of use) of original content to a creator who generates the personal clip image, and paying advertisement fees to a moving image content provider and a personal clip image producer or distributing advertisement earnings by applying a tracking characteristic of blockchain to the personal clip image and counting the number of reproductions after the personal clip image is distributed.