DYNAMIC CONTENT INSERTION ON A USER-BY-USER BASIS

    公开(公告)号:WO2021127439A1

    公开(公告)日:2021-06-24

    申请号:PCT/US2020/066017

    申请日:2020-12-18

    Abstract: Various arrangements for performing dynamic content insertion are presented. A user profile may be identified as active at a television receiver based on the user profile being mapped to a current television viewing session. A plurality of content items that have been output for presentation while the user profile is active may be tracked across a plurality of television viewing sessions. A set of insertion rules may be evaluated that are mapped to a content item. The content item may be determined to have met an output threshold for the user profile. An alternative piece of content may be selected for insertion based on the set of insertion rules and determining that the content item has met the output threshold for the user profile. The television receiver may be triggered to substitute the alternative content item into a television channel stream to replace the content item.

    MPD CHAINING IN LIVE CMAF/DASH PLAYER USING W3C MEDIA SOURCE AND ENCRYPTED EXTENSIONS

    公开(公告)号:WO2023044143A2

    公开(公告)日:2023-03-23

    申请号:PCT/US2022/044080

    申请日:2022-09-20

    Inventor: SODAGAR, Iraj

    Abstract: A method and apparatus may be provided for building a linear media source extension (MSE) buffer from two or more nonlinear media sources using MPD chaining. The method may include parsing at least one obtained media presentation segment (MPD), and obtain a live MPD based on the at least one URL, the live MPD comprising one or more live media segments. The method may include appending the one or more ad media segments to a first MSE source buffer based on a first timing model and chaining the one or more live media segments to the one or more ad media segments by appending the one or more live media segments to the first buffer based on a second timing model. The one or more ad media segments may be dispatched and the one or more live media segments based on the first timing model and the second timing model.

    METHODS AND APPARATUS TO IDENTIFY STREAMING SESSIONS

    公开(公告)号:WO2021242856A1

    公开(公告)日:2021-12-02

    申请号:PCT/US2021/034249

    申请日:2021-05-26

    Abstract: Methods and apparatus to identify streaming sessions are disclosed. A disclosed apparatus for identifying streaming sessions includes an encoder to generate an identifier corresponding to a media file of an advertisement, a detector to determine a presence of the identifier in the advertisement presented at a media presentation device, a timing analyzer to determine a time at which the advertisement was presented, and an associator. The associator is to compare the identifier and the time to a streaming session log from a streaming service provider, identify a streaming session in which the advertisement associated with the identifier was presented at the time based on the comparison, and associate a panelist identifier corresponding to the media presentation device with a streaming session identifier corresponding to the streaming session.

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