A method, a computer program product, and a system for server provisioning and deployment. The method includes receiving a deployment configuration for a server. The deployment configuration includes a requested software build and a requested installation of an application and configuration for the server. The method also includes reconfiguring hardware on the server based on the deployment configuration and via an out-of-band management card on the server and pushing a boot loader on to the server for installation of an operating system. The method further includes performing an installation of the operating system on the server, transmitting an auto configuration file to the server. The auto configuration file provides installation properties relating to the application. The method also includes monitoring a status of the server during the installation of the application using a serial terminal output on the server.