SYSTEM AND METHOD FOR MANAGING DISTRIBUTION OF ADVERTISEMENT
    81.
    发明公开
    SYSTEM AND METHOD FOR MANAGING DISTRIBUTION OF ADVERTISEMENT 审中-公开
    系统VERFAHREN ZUR VERWALTUNG DER VERTEILUNG VON WERBUNG

    公开(公告)号:EP1385105A1

    公开(公告)日:2004-01-28

    申请号:EP01956806.2

    申请日:2001-08-08

    申请人: Dentsu Inc.

    发明人: IIJIMA, Akio

    IPC分类号: G06F17/60 G06F17/30 H04N5/222

    摘要: Disclose is an advertisement delivery/management system for delivering an advertisement according to priority on a viewer-by-viewer basis through a selected media, comprising advertisement delivery means for delivering advertisements to each of viewers, delivery management means for managing the advertisements to be delivered from the advertisement delivery means to each of the viewers, according to priority, and an advertisement database for storing respective digital advertisement data of the managed advertisements. The delivery management means includes advertisement verification means for verifying the particularity of each of the managed advertisements, and advertisement data change/update means for changing or updating the advertisement data stored in the advertisement database.

    摘要翻译: 披露是一种广告传送/管理系统,用于通过所选择的媒体以逐个观看者的优先级递送广告,包括用于向每个观众递送广告的广告传送装置,用于管理要传送的广告的传送管理装置 根据优先级从广告发布装置到每个观众,以及用于存储管理广告的各个数字广告数据的广告数据库。 传送管理装置包括用于验证每个管理广告的特殊性的广告验证装置,以及用于改变或更新存储在广告数据库中的广告数据的广告数据改变/更新装置。

    METHOD AND APPARATUS FOR CONTROLLING TRANSMISSION OF ADVERTISEMENT
    83.
    发明公开
    METHOD AND APPARATUS FOR CONTROLLING TRANSMISSION OF ADVERTISEMENT 审中-公开
    VERFAHREN UND VORRICHTUNG ZUR STEUERUNG DES UEBERTRAGENS VON WERBUNG

    公开(公告)号:EP1292146A1

    公开(公告)日:2003-03-12

    申请号:EP00927770.8

    申请日:2000-05-15

    IPC分类号: H04N7/173

    摘要: A method and an apparatus (1) for transmitting advertisement data to a receiver (20) of each viewer/listener registered with a transmitting side are provided. In the transmitting side, from each registered viewer/listener, data characterizing a group to which the viewer/listener belongs is obtained (3); data characterizing viewers/listeners group targeted by each piece of advertisement data is received and associated with the piece of advertisement data (3); for each registered viewer/listener, based on a degree of coincidence between the data characterizing the group to which the viewer/listener belongs and the data characterizing the viewers/listeners group targeted by each piece of advertisement data, selecting from the pieces of advertisement data one or more pieces of advertisement data which will be transmitted to the receiver of the viewer/listener, and assigning the selected pieces of advertisement data to the viewer/listener (6); and, to each registered viewer/listener, transmitting the one or more pieces of advertisement data assigned to the viewer/listener to the receiver (20) of the viewer/listener.

    摘要翻译: 提供了一种用于向向发送侧注册的每个观众/收听者的接收机(20)发送广告数据的方法和装置(1)。 在发送侧,从每个注册的观众/收听者获得表征观众/收听者所属的组的数据(3); 接收与广告数据(3)相关联的每个广告数据所针对的观看者/收听者组的数据; 对于每个注册的观众/收听者,基于表征观众/收听者所属的组的数据与表征每个广告数据所针对的观众/收听者组的数据之间的一致程度,从广告数据中进行选择 一个或多个广告数据将被发送到观众/收听者的接收者,并将所选择的广告数据分配给观众/收听者(6); 并且向每个注册的观众/收听者发送分配给观众/收听者的一条或多条广告数据到观众/收听者的接收者(20)。

    TELEVISION APPARATUS FOR STORAGE BROADCASTING, INFORMATION DISPLAY, DISTRIBUTING DEVICE, AND INFORMATION DISTRIBUTING METHOD
    86.
    发明公开
    TELEVISION APPARATUS FOR STORAGE BROADCASTING, INFORMATION DISPLAY, DISTRIBUTING DEVICE, AND INFORMATION DISTRIBUTING METHOD 审中-公开
    电视在内存模式指示器信息,吊具,南水北调与方法传播信息

    公开(公告)号:EP1227682A1

    公开(公告)日:2002-07-31

    申请号:EP00971714.1

    申请日:2000-11-01

    申请人: Dentsu Inc.

    IPC分类号: H04N7/173

    摘要: A television system is provided with a storage means for a forced accumulation, the advertisement information is selectively received and accumulated therein. According to the present invention, a storagemeans 2 of a TV system 1 is accumulated with the advertisement information in addition to a variety of TV programs. The storage means is structured of an area that can be exclusively used and an area usable as a user intends. Mainly, the advertisement information provided free of charge by an entrepreneur and the life information necessary for a person to use for a life are selectively received and accumulated in the former area. A content of the advertisement information is properly automatically rewritten and can be viewed for 24 hours a day throughout the year, and hence the viewer can utilize the updated advertisement information free of charge at all times. An HDD of the storage means can be utilized for a receiving box spot of the E-commerce and for accumulating news items of the E-newspaper. A cost for providing the advertisement information is approximately 1/10 a cost for the conventional direct mails and about 1/8 a cost for the inserts.

    摘要翻译: 一种电视系统设置有用于强制累积存储手段,所述广告信息被接收和积累选择性在其中。 。根据本发明,存储装置一个电视系统1的2中累积与在除了各种电视节目的广告信息。 所述存储装置构造的区域的并可以独占和在区域中使用可用作用户意图。 主要是,广告信息免费提供由企业家和必要的一个人使用的生活生活信息有选择地接收和前区积累。 的广告信息的内容是否正确自动改写,可以被看作一个每天24小时在整个一年,因此,观众可以利用在任何时候都免费更新的广告信息。 存储装置的硬盘可用于电子商务的收纳盒现货和积累电子报纸的新闻项目。 一种用于提供广告信息费用大约是10.1为常规的直接邮件成本和大约1/8用于插入成本。