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公开(公告)号：EP3568990A1
公开(公告)日：2019-11-20
申请号：EP18738598.4
申请日：2018-01-11
IPC分类号： H04N21/2668 , H04N21/262 , H04N21/258
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公开(公告)号：EP3861761A1
公开(公告)日：2021-08-11
申请号：EP19868779.0
申请日：2019-10-03
发明人： FIDERER, Howard , WILSON, Daniel C.
IPC分类号： H04N21/2668 , H04N21/266 , H04N21/458 , H04N21/6334 , H04N21/81
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公开(公告)号：EP2326087A1
公开(公告)日：2011-05-25
申请号：EP10011043.6
申请日：2001-06-08
CPC分类号： H04H60/31 , H04H20/103 , H04H60/06 , H04H60/65 , H04N7/17318 , H04N21/25883 , H04N21/25891 , H04N21/42684 , H04N21/4532 , H04N21/6582 , H04N21/812
摘要： A method and apparatus for delivering targeted assets to subscribers using communication media, wherein each subscriber has a set top box, the method comprising the steps of generating a profile of each subscriber at the set top box associated with the respective subscriber, broadcasting an asset to all subscribers along with target information; and delivering the asset only to subscribers whose profiles match the target information. The delivery of the asset, and accumulated information from delivery of the asset to other subscribers, is reported to a user using an asset delivery notification, without identifying the subscriber to the user. A privacy manager is used to strip identification information from the asset delivery notification. The profile, which may include real time information, for example on whether the subscriber set is on and what it is tuned to, is generated by monitoring the viewing habits of the subscriber and storing the information at a set top box.
摘要翻译： 一种用于使用通信媒体向用户发送目标资产的方法和装置，其中每个订户具有机顶盒，所述方法包括以下步骤：在与相应订户相关联的机顶盒处生成每个订户的简档，将资产广播到 所有用户以及目标信息; 并将资产仅传送给其配置文件与目标信息匹配的用户。 将资产的交付以及将资产从资产的交付累积到其他用户，将使用资产递送通知向用户报告，而不向用户标识用户。 隐私管理器用于从资产传递通知中剥离标识信息。 可以通过监视用户的观看习惯并将信息存储在机顶盒来生成可以包括例如用户组是否开启以及被调谐到什么的实时信息的简档。
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4.发明公开
公开(公告)号：EP2119234A2
公开(公告)日：2009-11-18
申请号：EP08728852.8
申请日：2008-02-01
IPC分类号： H04N7/173
摘要： Systems and methods presented herein generally provide for the compensation of asset providers and/or communications network providers for the non-consumption of assets provided with programming In this regard when users elect not to consume the assets associated with the programming, the asset provider loses the opportunity to present their assets to such non-consuming users and is thereby injured in relation to the price they have paid for the delivery of their assets. In one arrangement, a reporting module at a customer device is operative to identify when a user skips an asset and report that skip event to the network. This information may then be utilized to adjust the bill of the asset provider and/or to bill the user associated with the skip event.
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公开(公告)号：EP2036340A2
公开(公告)日：2009-03-18
申请号：EP07784420.7
申请日：2007-06-12
IPC分类号： H04N7/025
CPC分类号： H04H20/10 , G06Q30/08 , H04N21/2547 , H04N21/262 , H04N21/4516 , H04N21/454 , H04N21/4882 , H04N21/812
摘要： A system and method is provided for use in connection with auctioning delivery spots (e.g., ad spots) or commercial impressions in a broadcast network. The system provides (1702) information regarding asset delivery spots and receives (1704) bids from asset providers. A winning bidder is determined (1706), and a corresponding asset is delivered (1708) via the network.
摘要翻译： 提供了一种系统和方法，用于在广播网络中拍卖投放点（例如广告点）或商业印象。 系统提供（1702）关于资产投放点的信息并从资产提供者接收（1704）投标。 确定中标人（1706），并且经由网络传递（1708）相应的资产。
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公开(公告)号：EP1162840A3
公开(公告)日：2003-04-09
申请号：EP01305034.9
申请日：2001-06-08
CPC分类号： H04H60/31 , H04H20/103 , H04H60/06 , H04H60/65 , H04N7/17318 , H04N21/25883 , H04N21/25891 , H04N21/42684 , H04N21/4532 , H04N21/6582 , H04N21/812
摘要： A method and apparatus for delivering targeted assets to subscribers using communication media, wherein each subscriber has a set top box, the method comprising the steps of generating a profile of each subscriber at the set top box associated with the respective subscriber, broadcasting an asset to all subscribers along with target information; and delivering the asset only to subscribers whose profiles match the target information. The delivery of the asset, and accumulated information from delivery of the asset to other subscribers, is reported to a user using an asset delivery notification, without identifying the subscriber to the user. A privacy manager is used to strip identification information from the asset delivery notification. The profile, which may include real time information, for example on whether the subscriber set is on and what it is tuned to, is generated by monitoring the viewing habits of the subscriber and storing the information at a set top box.
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公开(公告)号：EP4442003A2
公开(公告)日：2024-10-09
申请号：EP22902373.4
申请日：2022-11-30
发明人： BOOTH, Robert , RIEDL, Steven
IPC分类号： H04N21/234 , H04N21/2389 , H04N21/8358 , H04N21/44
CPC分类号： H04N21/812 , H04N21/23424 , H04N21/44016 , H04N21/8455 , H04N21/2668 , H04N21/8358
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8.发明公开
公开(公告)号：EP3864853A1
公开(公告)日：2021-08-18
申请号：EP19870876.0
申请日：2019-10-11
IPC分类号： H04N21/435 , H04N21/434 , H04N21/845
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公开(公告)号：EP2332111A2
公开(公告)日：2011-06-15
申请号：EP09805554.4
申请日：2009-08-06
IPC分类号： G06Q30/00
CPC分类号： H04N21/435 , H04N7/17336 , H04N21/2389 , H04N21/252 , H04N21/25883 , H04N21/26616 , H04N21/2668 , H04N21/4331 , H04N21/4385 , H04N21/812
摘要： A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household
摘要翻译： 提供一种广播目标系统，其中第三方数据库信息与广播网络客户端信息一起使用以识别广播网络内的家庭，包括一个或多个期望的目标资产接收者。 在目标家庭的用户设备包括多个用户（即，多用户设备）的情况下，结合使用第三方数据结合哪个家庭成员当前正在使用多用户设备的指示（例如，机顶盒 盒子等）允许更有效地提供针对家庭的特定成员的资产
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10.发明公开FUZZY LOGIC BASED VIEWER IDENTIFICATION FOR TARGETED ASSET DELIVERY SYSTEM 审中-公开ON基于模糊ANSEHERINDENTIFIZIERUNG进行有针对性的VALUES供应系统
公开(公告)号：EP2024862A2
公开(公告)日：2009-02-18
申请号：EP07761775.1
申请日：2007-05-02
IPC分类号： G06F15/18
CPC分类号： H04N21/4666 , G06Q30/02 , H04H60/45 , H04H2201/70 , H04N21/25883 , H04N21/25891 , H04N21/2668 , H04N21/44218 , H04N21/44222 , H04N21/4667 , H04N21/6338 , H04N21/812
摘要： A targeted advertising system uses a machine learning tool to select an asset for a current user of a user equipment device, for example, to select an ad for delivery to a current user of a digital set top box in a cable network. The machine learning tool first operates in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the machine learning tool processes current user inputs to match a current user to one of the identified users of that user equipment device audience (Fig 8, Bl 1202). Fuzzy logic may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household (Fig 8, Bl 1214).
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