公开(公告)号：EP1272964A4

公开(公告)日：2007-05-02

申请号：EP01993894

申请日：2001-11-09

申请人： PLAN INC G

发明人： SUZAKI KEN ,  HAYASHI KAZUHIRO

IPC分类号： G06Q30/00 ,  G06F17/60

CPC分类号： G06Q30/02 ,  G06Q30/0222 ,  G06Q30/0226 ,  G06Q30/0236 ,  G06Q30/0263

摘要： According to this invention, it is possible for a general server to manage, by using an Internet, point distribution between virtual shops belonging to different local servers without imposing any complicated works on the local servers, and for a customer to make a shopping at more virtual shops than would be possible if the local network to which the customer belongs remained independent. According to this invention, a local server's web site communication system (10) manages/handles point distribution service on behalf of individual virtual shops under its coverage, and, when a customer receives a point from a shop in its network, receives his/her ID signal, date when he/she received the point, and the ID of the shop which published the point, and transmits those data to a general server. The customer (via a cellular phone or a small, general-purpose computer) receives a point after a purchase at a virtual shop in the local network through the intervention of the local server's web site communication system (10), and uses the point for a next purchase at another shop belonging to another local network. A general server's web site communication system (4) receives point data from involved local servers' web site communication systems (10), and determines the points published and received for the two shops, and calculates the subtractions for storage.

公开(公告)号：EP1272965A4

公开(公告)日：2003-05-21

申请号：EP01996813

申请日：2001-11-09

申请人： PLAN INC G

发明人： SUZAKI KEN ,  HAYASHI KAZUHIRO

IPC分类号： G06Q50/00 ,  G06F13/00 ,  G06Q10/00 ,  G06Q30/02 ,  G06Q30/06 ,  G06F17/60

CPC分类号： G06Q30/02 ,  G06Q30/0217 ,  G06Q30/0226 ,  G06Q30/0236

摘要： An effective direct marketing method using a computer interactive communication network is provided. According to the present invention, an information transmitting site (information transmitting site communication system 4) repeatedly collects static attribute information upon subscription to a member (mobile phone 3 and a small general-purpose computer 6), dynamic attribute information based on answers of a questionnaire, and information, of each member, on the purchase of a commercial product in a virtual mall (virtual mall network Vsn), updates or adds the collected information, and stores it. Email information is transmitted to the members, who are ranked based on the amount of the stored information, having the largest amount of the static attribute information and the dynamic attribute information. Member's response information to the transmission is extracted. Further, the member having the static attribute information and the dynamic attribute information which match the response information is extracted and the emails are transmitted to the extracted members. The members having information that rightly matches specific contents are narrowed down and selected by transmitting the email information at least twice.