摘要:
An asset to be displayed during an online engagement is identified. A mixture of multimedia assets that include any combination of: audio, video, text, or image, are selected to be displayed simultaneously with the asset. Each multimedia asset selected based at least on a relationship between the multimedia asset and the asset to be displayed during the online engagement. A presentation screen is created that includes the selected multimedia assets and the asset to be displayed during the online engagement based on display parameters of a receiving device.
摘要:
A method for providing an advertisement is disclosed. The method, to be implemented on a machine having at least one processor, storage, and a communication platform connected to a network may include receiving a request for an advertisement to be inserted into a content page to be presented to a user. The method further includes selecting an advertisement relevant to the content page and the user based on a content-advertisement index and a user-advertisement index, constructed based on user browsing context, and transmitting information indicative of the selected advertisement as a response to the request. Further disclosed is a method for generating multi-dimensional index. The method, to be implemented on a machine having at least one processor, storage, and a communication platform connected to a network may include generating a content-advertisement index based on at least one content profile and at least one advertisement profile, and generating a user-advertisement index based on at least one user profile and the at least one advertisement profile. The content-advertisement index and the user- advertisement index are used to select a relevant advertisement to be inserted in a content page that is presented to a user.
摘要:
A method for data communication between a data processing unit (12) and an end device (20) to be used by a user is provided, which method comprises an analyzing step according to which a content to be displayed on a display (22) of the end device (20) is analyzed and wherein the content to be displayed is chosen by the user, previously. Further, a data set (16), in particular a video data set, stored in a storage (14) of said data processing unit (12) is chosen according to the result of the analyzing step. The data set (16) is transferred to the end device (20) which data content is displayed on the display (22) of the end device (20). Further, a system (10) is provided.
摘要:
The way in which Websites are reviewed for use in an advertising network may be improved by (a) accepting a collection including one or more documents from the website, (b) determining whether or not the collection complies with policies of an advertising network, and (c) approving the collection if it was determined that the collection complies with one or more policies such that (e.g. content-targeted) advertisements may be served in association with the documents in the collection. The policy may concern (A) content of one or more documents, (B) usability of a Website, and/or (C) a possible fraud or deception on the advertising network or participants of the advertising network.
摘要:
According to this invention, it is possible for a general server to manage, by using an Internet, point distribution between virtual shops belonging to different local servers without imposing any complicated works on the local servers, and for a customer to make a shopping at more virtual shops than would be possible if the local network to which the customer belongs remained independent. According to this invention, a local server's web site communication system (10) manages/handles point distribution service on behalf of individual virtual shops under its coverage, and, when a customer receives a point from a shop in its network, receives his/her ID signal, date when he/she received the point, and the ID of the shop which published the point, and transmits those data to a general server. The customer (via a cellular phone or a small, general-purpose computer) receives a point after a purchase at a virtual shop in the local network through the intervention of the local server's web site communication system (10), and uses the point for a next purchase at another shop belonging to another local network. A general server's web site communication system (4) receives point data from involved local servers' web site communication systems (10), and determines the points published and received for the two shops, and calculates the subtractions for storage.
摘要:
A system and method for providing on-line advertising is presented. An interface guiding on-line advertising creation is presented. An advertisement is created from at least one of user inputs and stored data and includes information describing at least one item. An advertising creative is generated in association with the advertisement and includes a hyperlink reference to the advertisement. The advertisement is hosted on-line as a Web page and the advertising creative is place on one or more targeted Web pages.
摘要:
Creating a playlist of multimedia assets based on estimated user viewing length and an estimated length of engagement during a user session. Assets are selected based on an anchor asset displayed with the playlist of multimedia assets.