公开(公告)号：EP1135742A4

公开(公告)日：2002-07-24

申请号：EP99968064

申请日：1999-12-02

申请人： TELECOM PARTNERS LTD

发明人： ELDERING CHARLES A ,  SYLLA M LAMINE

IPC分类号： G06Q30/02 ,  H04H1/00 ,  H04H60/45 ,  H04N7/173 ,  H04N17/00 ,  G06F151/00 ,  G06F17/60

CPC分类号： H04H60/45 ,  G06Q30/02 ,  H04N7/17318 ,  H04N21/252 ,  H04N21/44222 ,  H04N21/4662 ,  H04N21/4666 ,  H04N21/6582

摘要： A subscriber identification system (100) is presented in which subscriber selection data (250) including channel changes (134), volume changes (132), and time-of-day viewing information is used to identify a subscriber (user) (130) from a group of subscribers (130). In one instance, the subscriber selection data (250) is recorded and a signal processing algorithm such as a fourier transform is used to produce a processed version of the subscriber selection data. The processed version of the subscriber selection data (250) can be correlated with stored common identifiers of subscriber profiles to determine which subscriber (130) from the group is presently viewing the programming. A neural network or fuzzy logic can be used as the mechanism for identifying the subscriber (130) from clusters of information which are associated with individual subscribers.

公开(公告)号：EP1177674A2

公开(公告)日：2002-02-06

申请号：EP00932234.8

申请日：2000-05-10

申请人： Telecom Partners Ltd

发明人： ELDERING, Charles, A.

IPC分类号： H04N1/00

CPC分类号： H04N21/4307 ,  H04N7/165 ,  H04N21/222 ,  H04N21/2221 ,  H04N21/23424 ,  H04N21/235 ,  H04N21/252 ,  H04N21/25841 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/4331 ,  H04N21/435 ,  H04N21/44016 ,  H04N21/4622 ,  H04N21/6118 ,  H04N21/6125 ,  H04N21/64 ,  H04N21/6405 ,  H04N21/812 ,  H04N21/8455 ,  H04N21/8456

摘要： A targeted advertising system based on subgroups. Different subgroups are formed based on one or more subscriber characteristics, and different targeted advertisements transmitted to the different subgroups. In the Internet-environment, the subgroups are formed by utilizing multicast addresses. In cable-based and satellite-based systems, the subgroups are formed by node configurations. The targeted advertisements (504) may be transmitted simultaneousy with programming (508) and inserted locally, or may be inserted at a centralized distribution point (506) such as a router or cable television local head-end. An apparatus is presented which receives n program streams and m advertisements, and creates p presentation streams containing targeted advertisements, where p is greater than n.

公开(公告)号：EP1135742A1

公开(公告)日：2001-09-26

申请号：EP99968064.8

申请日：1999-12-02

申请人： Telecom Partners Ltd

发明人： ELDERING, Charles, A. ,  SYLLA, M., Lamine

IPC分类号： G06F151/00

CPC分类号： H04H60/45 ,  G06Q30/02 ,  H04N7/17318 ,  H04N21/252 ,  H04N21/44222 ,  H04N21/4662 ,  H04N21/4666 ,  H04N21/6582

摘要： A subscriber identification system (100) is presented in which subscriber selection data (250) including channel changes (134), volume changes (132), and time-of-day viewing information is used to identify a subscriber (user) (130) from a group of subscribers (130). In one instance, the subscriber selection data (250) is recorded and a signal processing algorithm such as a fourier transform is used to produce a processed version of the subscriber selection data. The processed version of the subscriber selection data (250) can be correlated with stored common identifiers of subscriber profiles to determine which subscriber (130) from the group is presently viewing the programming. A neural network or fuzzy logic can be used as the mechanism for identifying the subscriber (130) from clusters of information which are associated with individual subscribers.