公开(公告)号：EP1738313A2

公开(公告)日：2007-01-03

申请号：EP05731203.5

申请日：2005-03-21

申请人： Google, Inc.

发明人： FIKES, Andrew ,  PREDESCU, Ovidiu ,  FRUMKIN, Mike

IPC分类号： G06Q10/00

CPC分类号： G06Q30/02 ,  G06Q30/0263 ,  G06Q30/0273 ,  G06Q30/0276

摘要： A system and method for providing on-line advertising is presented. An interface guiding on-line advertising creation is presented. An advertisement is created from at least one of user inputs and stored data and includes information describing at least one item. An advertising creative is generated in association with the advertisement and includes a hyperlink reference to the advertisement. The advertisement is hosted on-line as a Web page and the advertising creative is place on one or more targeted Web pages.