公开(公告)号：EP1743291A2

公开(公告)日：2007-01-17

申请号：EP05731528.5

申请日：2005-03-30

申请人： Google, Inc.

发明人： COIT, Kristin ,  CROW, Karen ,  KAREN, Alana ,  MUTLU, Emel

IPC分类号： G06Q10/00

CPC分类号： G06Q30/02 ,  G06Q30/0263

摘要： Large groups of Web ads may, at least in part, be approved automatically. A subset of a group of ads is selected, and a manual review process is used to determine which ads in the subset are not acceptable, and perhaps the reasons for the disapprovals. A distrust score may then be determined using the ads in the subset that were disapproved. The distrust score may also use the reasons for disapproval. The distrust score may then be compared with a predetermined threshold. If the distrust score is less than the threshold, the ads in the group may be accepted. If the distrust score is equal to or greater than the threshold, the ad group is not automatically accepted.

摘要翻译： 大量的网络广告可能至少部分被自动批准。 选择一组广告的子集，并使用手动审核流程来确定该子集中哪些广告不可接受，也可能是拒批原因。 然后可以使用被拒登的子集中的广告来确定不信任评分。 不信任评分也可能使用不赞成的原因。 然后可以将不信任评分与预定阈值进行比较。 如果不信任评分小于阈值，则可以接受该组中的广告。 如果不信任评分等于或大于阈值，则广告组不会被自动接受。