公开(公告)号：EP2056597A3

公开(公告)日：2009-07-08

申请号：EP09002566.9

申请日：2001-06-21

申请人： NDS Limited

发明人： Tsuria, Yossi ,  Wald, Stephanie ,  Tirosh, Gadi ,  Darshan, Ezra ,  Richardson, David ,  Fink, David ,  Shlissel, Moshe ,  Vinokurov, Menachem ,  Wachtfogel, Reuven ,  Cohen, Einat ,  Bastable, Ian ,  Jacobs, Eli, c/o NDS Technologies Israel Ltd.

IPC分类号： H04N5/76

CPC分类号： H04N21/466 ,  H04N5/76 ,  H04N9/8205 ,  H04N9/8227 ,  H04N9/8233 ,  H04N21/26291 ,  H04N21/4331 ,  H04N21/4334 ,  H04N21/4335 ,  H04N21/4532 ,  H04N21/454 ,  H04N21/458 ,  H04N21/812 ,  H04N21/8456 ,  H04N21/8545

摘要： A method for displaying advertisements associated with at least one item of an interactive television application, the method comprising transmitting an interactive television application including said at least one item, the interactive television application having an advertising slot adapted to be associated with an advertisement associated with said at least one item, storing the interactive television application (1210); transmitting a replacement advertisement; and associating, in response to said transmitting step, the advertising slot with the replacement advertisement (1230).

公开(公告)号：EP2056597A2

公开(公告)日：2009-05-06

申请号：EP09002566.9

申请日：2001-06-21

申请人： NDS Limited

发明人： Tsuria, Yossi ,  Wald, Stephanie ,  Tirosh, Gadi ,  Darshan, Ezra ,  Richardson, David ,  Fink, David ,  Shlissel, Moshe ,  Vinokurov, Menachem ,  Wachtfogel, Reuven ,  Cohen, Einat ,  Bastable, Ian ,  Jacobs, Eli, c/o NDS Technologies Israel Ltd.

IPC分类号： H04N5/76

CPC分类号： H04N21/466 ,  H04N5/76 ,  H04N9/8205 ,  H04N9/8227 ,  H04N9/8233 ,  H04N21/26291 ,  H04N21/4331 ,  H04N21/4334 ,  H04N21/4335 ,  H04N21/4532 ,  H04N21/454 ,  H04N21/458 ,  H04N21/812 ,  H04N21/8456 ,  H04N21/8545

摘要： A method for displaying advertisements associated with at least one item of an interactive television application, the method comprising transmitting an interactive television application including said at least one item, the interactive television application having an advertising slot adapted to be associated with an advertisement associated with said at least one item, storing the interactive television application; transmitting a replacement advertisement; and associating, in response to said transmitting step, the advertising slot with the replacement advertisement.

摘要翻译： 一种用于显示与交互式电视应用的至少一个项目相关联的广告的方法，所述方法包括发送包括所述至少一个项目的交互式电视应用，所述交互式电视应用具有适于与与所述至少一个项目相关联的广告相关联的广告 至少一个项目，存储交互式电视应用程序; 传送替换广告; 以及响应于所述传送步骤将广告时隙与替换广告相关联。