公开(公告)号：EP2056597A3

公开(公告)日：2009-07-08

申请号：EP09002566.9

申请日：2001-06-21

申请人： NDS Limited

发明人： Tsuria, Yossi ,  Wald, Stephanie ,  Tirosh, Gadi ,  Darshan, Ezra ,  Richardson, David ,  Fink, David ,  Shlissel, Moshe ,  Vinokurov, Menachem ,  Wachtfogel, Reuven ,  Cohen, Einat ,  Bastable, Ian ,  Jacobs, Eli, c/o NDS Technologies Israel Ltd.

IPC分类号： H04N5/76

CPC分类号： H04N21/466 ,  H04N5/76 ,  H04N9/8205 ,  H04N9/8227 ,  H04N9/8233 ,  H04N21/26291 ,  H04N21/4331 ,  H04N21/4334 ,  H04N21/4335 ,  H04N21/4532 ,  H04N21/454 ,  H04N21/458 ,  H04N21/812 ,  H04N21/8456 ,  H04N21/8545

摘要： A method for displaying advertisements associated with at least one item of an interactive television application, the method comprising transmitting an interactive television application including said at least one item, the interactive television application having an advertising slot adapted to be associated with an advertisement associated with said at least one item, storing the interactive television application (1210); transmitting a replacement advertisement; and associating, in response to said transmitting step, the advertising slot with the replacement advertisement (1230).

公开(公告)号：EP2083570A3

公开(公告)日：2010-01-13

申请号：EP09002793.9

申请日：2001-01-14

申请人： NDS Limited

发明人： Wachtfogel, Reuven ,  Maissel, Jonathan ,  Kranc, Moshe ,  Richardson, David ,  Katz, Ron ,  Tsuria, Yossi ,  Michelson, Sam ,  Krause, Mika ,  Epstein, Steve ,  Shlissel, Moshe ,  Handelman, Doron ,  Kipnis, Shlomo ,  Shen-Orr, Chaim

IPC分类号： H04N7/16 ,  H04N7/173

CPC分类号： H04N5/76 ,  H04N7/163 ,  H04N7/165 ,  H04N7/17354 ,  H04N21/23424 ,  H04N21/25435 ,  H04N21/2547 ,  H04N21/25883 ,  H04N21/4181 ,  H04N21/4331 ,  H04N21/4333 ,  H04N21/4353 ,  H04N21/44016 ,  H04N21/4532 ,  H04N21/454 ,  H04N21/458 ,  H04N21/47815 ,  H04N21/6543 ,  H04N21/812 ,  H04N21/84

摘要： A method for displaying advertisements at a user unit (20) is disclosed. The method comprises receiving, at the user unit (20), at least one advertisement for an item, said at least one advertisement associated with: at least one alternative advertisement for a different item or for said item offered by a different vendor; and a replacement indication indicating whether a user of said user unit (20) is allowed to replace displaying of said at least one advertisement by displaying of said at least one alternative advertisement; and if the replacement indication indicates that the user is allowed to replace displaying of said at least one advertisement by displaying of said at least one alternative advertisement, replace displaying of said at least one advertisement by displaying said at least one alternative advertisement in accordance with a selection of the user.

公开(公告)号：EP2056597A2

公开(公告)日：2009-05-06

申请号：EP09002566.9

申请日：2001-06-21

申请人： NDS Limited

发明人： Tsuria, Yossi ,  Wald, Stephanie ,  Tirosh, Gadi ,  Darshan, Ezra ,  Richardson, David ,  Fink, David ,  Shlissel, Moshe ,  Vinokurov, Menachem ,  Wachtfogel, Reuven ,  Cohen, Einat ,  Bastable, Ian ,  Jacobs, Eli, c/o NDS Technologies Israel Ltd.

IPC分类号： H04N5/76

CPC分类号： H04N21/466 ,  H04N5/76 ,  H04N9/8205 ,  H04N9/8227 ,  H04N9/8233 ,  H04N21/26291 ,  H04N21/4331 ,  H04N21/4334 ,  H04N21/4335 ,  H04N21/4532 ,  H04N21/454 ,  H04N21/458 ,  H04N21/812 ,  H04N21/8456 ,  H04N21/8545

摘要： A method for displaying advertisements associated with at least one item of an interactive television application, the method comprising transmitting an interactive television application including said at least one item, the interactive television application having an advertising slot adapted to be associated with an advertisement associated with said at least one item, storing the interactive television application; transmitting a replacement advertisement; and associating, in response to said transmitting step, the advertising slot with the replacement advertisement.

摘要翻译： 一种用于显示与交互式电视应用的至少一个项目相关联的广告的方法，所述方法包括发送包括所述至少一个项目的交互式电视应用，所述交互式电视应用具有适于与与所述至少一个项目相关联的广告相关联的广告 至少一个项目，存储交互式电视应用程序; 传送替换广告; 以及响应于所述传送步骤将广告时隙与替换广告相关联。

公开(公告)号：EP2083570A2

公开(公告)日：2009-07-29

申请号：EP09002793.9

申请日：2001-01-14

申请人： NDS Limited

发明人： Wachtfogel, Reuven ,  Maissel, Jonathan ,  Kranc, Moshe ,  Richardson, David ,  Katz, Ron ,  Tsuria, Yossi ,  Michelson, Sam ,  Krause, Mika ,  Epstein, Steve ,  Shlissel, Moshe ,  Handelman, Doron ,  Kipnis, Shlomo ,  Shen-Orr, Chaim

IPC分类号： H04N7/16 ,  H04N7/173

CPC分类号： H04N5/76 ,  H04N7/163 ,  H04N7/165 ,  H04N7/17354 ,  H04N21/23424 ,  H04N21/25435 ,  H04N21/2547 ,  H04N21/25883 ,  H04N21/4181 ,  H04N21/4331 ,  H04N21/4333 ,  H04N21/4353 ,  H04N21/44016 ,  H04N21/4532 ,  H04N21/454 ,  H04N21/458 ,  H04N21/47815 ,  H04N21/6543 ,  H04N21/812 ,  H04N21/84

摘要： A method for displaying advertisements at a user unit (20) is disclosed. The method comprises receiving, at the user unit (20), at least one advertisement for an item, said at least one advertisement associated with: at least one alternative advertisement for a different item or for said item offered by a different vendor; and a replacement indication indicating whether a user of said user unit (20) is allowed to replace displaying of said at least one advertisement by displaying of said at least one alternative advertisement; and if the replacement indication indicates that the user is allowed to replace displaying of said at least one advertisement by displaying of said at least one alternative advertisement, replace displaying of said at least one advertisement by displaying said at least one alternative advertisement in accordance with a selection of the user.

摘要翻译： 公开了一种在用户单元（20）上显示广告的方法。 该方法包括在用户单元（20）处接收至少一个用于项目的广告，所述至少一个广告与：不同商品或由不同供应商提供的所述商品的至少一个替代广告相关联; 以及指示所述用户单元（20）的用户是否被允许通过显示所述至少一个替代广告来替换所述至少一个广告的显示的替换指示; 并且如果所述替换指示指示所述用户被允许通过显示所述至少一个替代广告来替换所述至少一个广告的显示，则通过根据所述至少一个替代广告显示所述至少一个替代广告来替换所述至少一个广告的显示 选择用户。

公开(公告)号：EP2076036A2

公开(公告)日：2009-07-01

申请号：EP09002794.7

申请日：2001-01-14

申请人： NDS Limited

发明人： Wachtfogel, Reuven ,  Maissel, Jonathan ,  Kranc, Moshe ,  Richardson, David ,  Katz, Ron ,  Tsuria, Yossi ,  Michelson, Sam ,  Krause, Mika ,  Epstein, Steve ,  Shlissel, Moshe ,  Handelman, Doron ,  Kipnis, Shlomo ,  Shen-Orr, Chaim

IPC分类号： H04N7/16 ,  H04N7/173

CPC分类号： H04N5/76 ,  H04N7/163 ,  H04N7/165 ,  H04N7/17354 ,  H04N21/23424 ,  H04N21/25435 ,  H04N21/2547 ,  H04N21/25883 ,  H04N21/4181 ,  H04N21/4331 ,  H04N21/4333 ,  H04N21/4353 ,  H04N21/44016 ,  H04N21/4532 ,  H04N21/454 ,  H04N21/458 ,  H04N21/47815 ,  H04N21/6543 ,  H04N21/812 ,  H04N21/84

摘要： A personal advertisement method for enabling a subscriber user of a broadcast system (10), comprising a headend (15) to transmit an advertisement message to a targeted audience, is disclosed. The method comprise the subscriber user of the broadcast system (10) performing the following: creating an advertisement message; associating the advertisement message with at least one targeted audience selection parameter; and transmitting said advertisement message and said at least one targeted audience selection parameter to the headend (15); and performing the following at the headend (15): processing the advertisement message and the at least one targeted audience selection parameter to create an advertisement transmission program for broadcast to the targeted audience; and broadcasting the advertisement transmission program to the targeted audience based, at least in part, on the at least one targeted audience selection parameter.

摘要翻译： 公开了一种用于使广播系统（10）的订户用户有效的个人广告方法，包括头端（15）以将广告消息发送给目标观众。 该方法包括广播系统（10）的用户用户执行以下操作：创建广告消息; 将广告消息与至少一个目标观众选择参数相关联; 并将所述广告消息和所述至少一个目标观众选择参数发送到所述头端（15）; 并在前端（15）处执行以下步骤：处理广告消息和至少一个目标观众选择参数以创建用于向目标观众广播的广告传输节目; 以及至少部分地基于所述至少一个目标观众选择参数向所述目标观众广播所​​述广告传输节目。