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    SERVICE PLATFORM SUITE MANAGEMENT SYSTEM
    1.
    发明公开
    SERVICE PLATFORM SUITE MANAGEMENT SYSTEM 审中-公开
    DIENSTLEISTUNGSSYSTEM

    公开(公告)号：EP1451661A1

    公开(公告)日：2004-09-01

    申请号：EP02707639.7

    申请日：2002-02-01

    申请人： Opentv, Inc.

    发明人： ALAO, Rachad ,  DELPUCH, Alain ,  DUREAU, Vincent ,  HENRARD, Jose ,  HUNTINGTON, Matthew ,  LAM, Waiman ,  FISHWICK, Nicholas ,  BENSON, Adam ,  KOUSSARI-AMIN, Vahid

    IPC分类号： G06F1/00

    CPC分类号： H04N7/17309 ,  G06Q30/0209 ,  G06Q30/0256 ,  G06Q30/0273 ,  G06Q30/0276 ,  H04L29/06027 ,  H04L51/00 ,  H04L51/04 ,  H04L65/4092 ,  H04L67/02 ,  H04L69/329 ,  H04N7/165 ,  H04N21/2343 ,  H04N21/234336 ,  H04N21/2356 ,  H04N21/2542 ,  H04N21/25825 ,  H04N21/25875 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/4312 ,  H04N21/4314 ,  H04N21/4349 ,  H04N21/437 ,  H04N21/4622 ,  H04N21/643 ,  H04N21/64707 ,  H04N21/812 ,  H04N21/84 ,  H04N21/8543 ,  H04N21/8545

    摘要： The present invention provides a method and apparatus for managing the presentation and regulation of E-Commerce, content and service providers access in an interactive television environment comprising interactions between a server, a client, and a service provider. Components are provided for managing and completing a purchase or delivery of an item offered by a service provider. A purchase transaction uses client information comprising partial client information from the client and a list of purchased items. Upon receiving partial information from the client, the server retrieves corresponding additional related information within its database and transmits this retrieved data from the server, along with the list of purchased items to complete the transaction. Business Agents are provided for logging the transaction, creating an electronic receipt, logging patches, logging error events, and viewer logging. The invention further comprises a method for measuring audience behavior and response to particular events or programs and advertisement; and a method for adaptive delivery of advertisements to a client. Advertisements are scheduled according to an agreement and manifested into campaign rules and desired run times. A profile of a viewer that resides on the client device is used as the criteria for section of a particular advertisement from a broadcast and for polling of audience viewing habits. The present invention further monitors the integrity and connectivity of the interactive television network and service providers.

    摘要翻译： 本发明提供一种用于管理电子商务，内容和服务提供者在交互式电视环境中的呈现和调节的方法和装置，包括服务器，客户端和服务提供商之间的交互。 提供组件用于管理和完成由服务提供商提供的项目的购买或交付。 购买交易使用客户信息，其中包括客户端的部分客户信息和所购商品的列表。 在从客户端接收到部分信息时，服务器在其数据库内检索相应的附加相关信息，并将该检索到的数据与服务器中的所购买项目列表一起发送以完成交易。 提供业务代理用于记录事务，创建电子收据，记录修补程序，记录错误事件和查看器记录。 本发明还包括一种用于测量观众行为和对特定事件或节目和广告的响应的方法; 以及用于向客户端自适应地传送广告的方法。 广告根据协议安排，并表现为活动规则和期望的运行时间。 将驻留在客户端设备上的观众的简档作为来自广播的特定广告的部分的标准以及用于观看观众习惯的轮询。 本发明还监视交互式电视网络和服务提供商的完整性和连接性。