公开(公告)号：EP2183897A1

公开(公告)日：2010-05-12

申请号：EP08763126.3

申请日：2008-05-27

申请人： Telefonaktiebolaget LM Ericsson (publ)

发明人： FOTI, George ,  HIGGS, Paul

IPC分类号： H04L29/06

CPC分类号： H04L65/4076

摘要： Systems and methods according to the present invention address this need and others by reducing the delay in channel zapping for streaming media, e.g., Internet Protocol television (IPTV). This delay is reduced by performing channel zapping through an Internet Multimedia Subsystem (IMS) architecture using Session Initiation Protocol (SIP) signaling.

公开(公告)号：EP3235252A1

公开(公告)日：2017-10-25

申请号：EP15828528.8

申请日：2015-12-17

申请人： Telefonaktiebolaget LM Ericsson (publ)

发明人： HIGGS, Paul ,  MITRA, Nilo

IPC分类号： H04N21/258 ,  H04N21/44 ,  H04N21/458 ,  H04N21/81

CPC分类号： H04N21/23424 ,  H04H20/106 ,  H04H20/93 ,  H04H60/45 ,  H04H60/46 ,  H04H60/63 ,  H04H2201/37 ,  H04N21/235 ,  H04N21/254 ,  H04N21/25866 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/42638 ,  H04N21/44016 ,  H04N21/458 ,  H04N21/6405 ,  H04N21/64322 ,  H04N21/812 ,  H04N21/8455 ,  H04N21/8586

摘要： A system and method for signaling timing and content of personalized ads to a hybrid terminal via a television broadcast/multicast network. The currently-present ad insertion markers in the transport stream of the broadcast/multicast content are replaced by a Service Information, SI, table that contains information corresponding to the replaced markers. The table-containing transport stream is then delivered to the hybrid terminal. The SI table may include a manifest to signal upcoming time slots for advertising. The manifest may provide information about sources from which the hybrid terminal can fetch personalized advertisements and may also identify available time slots in the transport stream for inserting the fetched ads. To enable the hybrid terminal to present personalized advertisements to its viewer, the SI table may identify an Ad Decision Server, ADS, from which the hybrid terminal can request targeted ads for playback to the viewer watching a broadcast/multicast TV program.

摘要翻译： 一种用于经由电视广播/多播网络（46）向混合终端（44）发信号通知个性化广告的定时和内容的系统（42）和方法（22）。 广播/多播内容的传输流中当前存在的广告插入标记被包含与替换的标记相对应的信息的服务信息SI表（82）替换。 然后将包含表格的传输流传送到混合终端。 SI表格可以包括用于通知即将到来的时隙用于广告的清单（143）。 清单可以提供关于混合终端可以从其获取个性化广告的源的信息，并且还可以识别传输流中的可用时隙以插入所获取的广告。 为了使混合终端能够向其观看者呈现个性化广告，SI表可以标识AD决策服务器ADS（60），混合终端可以从该广告决策服务器请求用于回放观看广播/多播TV节目的观众的目标广告。

公开(公告)号：EP3235252B1

公开(公告)日：2020-02-05

申请号：EP15828528.8

申请日：2015-12-17

申请人： Telefonaktiebolaget LM Ericsson (publ)

发明人： HIGGS, Paul ,  MITRA, Nilo

IPC分类号： H04N21/258 ,  H04N21/44 ,  H04N21/458 ,  H04N21/81