SERVER DEVICE AND SERVICE METHOD
    6.
    发明公开

    公开(公告)号:EP3392821A1

    公开(公告)日:2018-10-24

    申请号:EP18168197.4

    申请日:2018-04-19

    发明人: Suzuki, Shigeaki

    IPC分类号: G06Q30/06 G06Q30/02

    摘要: Provided are a server device and a service method which are capable of providing a reward to the owner of a reference source commodity even when the same kind of commodity is purchased on-line on the basis of the reference source commodity.
    The server device includes a first reception unit configured to receive an individual commodity identifier for identifying a commodity which is a reference source from a user terminal, a providing unit configured to provide information for purchasing the same kind of commodity as the commodity, which has the individual commodity identifier received by the first reception unit, to the user terminal, a specification unit configured to specify an owner identifier associated with the individual commodity identifier received by the first reception unit, from owner management information in which an individual commodity identifier of each commodity and an owner identifier for identifying an owner of the commodity having the individual commodity identifier are associated with each other, in a case where commodities are purchased on the basis of the information provided by the providing unit, and a reward providing unit configured to provide a reward to an owner having the owner identifier specified by the specification unit.

    APPARATUS AND METHOD FOR GENERATING DYNAMIC SIMILARITY AUDIENCES

    公开(公告)号:EP3362919A1

    公开(公告)日:2018-08-22

    申请号:EP16856405.2

    申请日:2016-10-17

    IPC分类号: G06F17/30 G06Q30/02

    摘要: A first plurality of data points related to visitors to at least one website is received. The data points comprise at least an identification of the visitor and an interaction of the visitor with the website. A target audience comprising at least some of the visitors having a known, desired interaction and a plurality of selection rules defining tolerances for a similarity audience are received. The selection rules include a correlation score and an audience composition index. A similarity audience from a plurality of clusters defined by a number of unique visitors is selected wherein at least some of the unique visitors share at least one interaction in common, and the similarity audience comprises at least one cluster of the plurality of clusters satisfying the plurality of selection rules. Digital content is generated for electronic transmission to a plurality of computing devices associated with members of the similarity audience.