AN ADVERTISING SYSTEM AND METHOD
    3.
    发明公开

    公开(公告)号:EP3418966A1

    公开(公告)日:2018-12-26

    申请号:EP18184840.9

    申请日:2009-09-25

    申请人: Guvera IP Pty Ltd

    IPC分类号: G06Q30/02

    摘要: An advertising system including at least one consumer database containing a plurality of consumer profiles with consumer preference identifying data, at least one brand database containing details of brand clients, each having one or more branding parameters, at least one content database containing a plurality of pieces of content provided by at least one content provider with each piece of content having one or more content profile identifiers, and a content matching engine which matches the branding parameters of the brand clients with one or more of pieces of content and provides these pieces of content to one or more consumers upon the consumer request, based on the matching of the branding parameters and the consumer preference identifying data at no cost to the consumer whilst charging an advertising fee to the brand client and paying a content provision fee to the content provider.

    SYSTEMS AND METHODS FOR RECOMMENDING PERSONALIZED CONTENT

    公开(公告)号:EP3350729A1

    公开(公告)日:2018-07-25

    申请号:EP17795286.8

    申请日:2017-02-24

    发明人: ZHANG, Lingyu

    IPC分类号: G06F17/30

    摘要: The present disclosure relates to a method and system for providing location based service to end users. The method includes acquiring one or more historical orders associated with a user within a predetermined time interval; retrieving a first set of points of interests (POI) associated with the user based on the one or more historical orders; storing the first set of POIs associated with the user in a first database; retrieving a second set of POIs from a second database; updating the first set of POIs in the first database based on the second set of POIs and the one or more historical orders; receiving location information of the user from a user equipment; determining one or more personalized content items based on the updated first set of POIs and the location information of the user; and transmitting the one or more personalized content items to be displayed on the user equipment.

    SYSTEM AND METHOD FOR IDENTIFYING USER INTERESTS THROUGH SOCIAL MEDIA

    公开(公告)号:EP3332375A1

    公开(公告)日:2018-06-13

    申请号:EP16834008.1

    申请日:2016-08-08

    IPC分类号: G06Q30/02 G06Q50/00

    摘要: Described is a system for discovering user interests through online social media, and more specifically, to a way of doing so by means of a bi-directional graph model. During operation, the system generates a confidence matrix F based on user interactions and co-occurring tags on a social media platform. The confidence matrix F indicates a likelihood of the users in the social media platform as being interested in a particular topic. Based on such likelihoods, an action can be initiated regarding a particular topic for those users whose likelihood of being interested in the particular topic exceeds a predetermined threshold. For example, the system generates and presents an online advertisement to users regarding a particular topic to those users whose likelihood of being interested in the particular topic exceeds a predetermined threshold.

    INFORMATION PROCESSING SYSTEM AND METHOD
    10.
    发明公开

    公开(公告)号:EP3196824A4

    公开(公告)日:2018-05-30

    申请号:EP16845354

    申请日:2016-11-18

    IPC分类号: G06Q30/02

    CPC分类号: G06Q30/02 G06Q30/0255

    摘要: A system according to one aspect of the present disclosure comprises an acquisition unit, a determination unit, and an output unit. The acquisition unit acquires a list of consumers selected from a first consumer group. The determination unit determines, based on first and second databases, consumers in a second consumer group at least similar in feature to the consumers represented in the list as targets. The first and the second databases respectively represent features related to consumption behavior of each of consumers belonging to the first and the second consumer groups. The output unit outputs data representing one of tendency or behavior history of the targets.