Context transfer in search advertising
    2.
    发明授权
    Context transfer in search advertising 有权
    搜索广告中的上下文转移

    公开(公告)号:US08886636B2

    公开(公告)日:2014-11-11

    申请号:US12342449

    申请日:2008-12-23

    IPC分类号: G06F7/00 G06F17/30 G06Q30/02

    CPC分类号: G06F17/30731 G06Q30/02

    摘要: A computer-implemented method is disclosed for determining a type of landing page to which to transfer web searchers that enter a particular query, the method comprising: classifying a landing page as one of a plurality of landing page classes with a trained classifier of a computer based on textual content of the landing page; determining, by the computer, characteristics of one or more query to be associated with the landing page; and choosing, with the computer, whether to retain or to change classification of the landing page to be associated with the one or more query based on relative average conversion rates of advertisements on a plurality of manually-classified landing pages when associated with the characteristics of the one or more query.

    摘要翻译: 公开了一种用于确定输入特定查询的网页搜索者的登陆页面的类型的计算机实现的方法,所述方法包括:将着陆页面分类为具有计算机的训练分类器的多个着陆页类别之一 基于着陆页的文字内容; 由计算机确定要与着陆页相关联的一个或多个查询的特征; 并且与计算机一起选择是否基于在与多个手动分类的着陆页上的广告的相对平均转换率相关联来保留或改变与一个或多个查询相关联的着陆页的分类,当与 一个或多个查询。

    CONTEXT TRANSFER IN SEARCH ADVERTISING
    4.
    发明申请
    CONTEXT TRANSFER IN SEARCH ADVERTISING 有权
    搜索广告中的背景传输

    公开(公告)号:US20100161605A1

    公开(公告)日:2010-06-24

    申请号:US12342449

    申请日:2008-12-23

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30731 G06Q30/02

    摘要: A computer-implemented method is disclosed for determining a type of landing page to which to transfer web searchers that enter a particular query, the method comprising: classifying a landing page as one of a plurality of landing page classes with a trained classifier of a computer based on textual content of the landing page; determining, by the computer, characteristics of one or more query to be associated with the landing page; and choosing, with the computer, whether to retain or to change classification of the landing page to be associated with the one or more query based on relative average conversion rates of advertisements on a plurality of manually-classified landing pages when associated with the characteristics of the one or more query.

    摘要翻译: 公开了一种用于确定输入特定查询的网页搜索者的登陆页面的类型的计算机实现的方法,所述方法包括:将着陆页面分类为具有计算机的训练分类器的多个着陆页类别之一 基于着陆页的文字内容; 由计算机确定要与着陆页相关联的一个或多个查询的特征; 并且与计算机一起选择是否基于在与多个手动分类的着陆页上的广告的相对平均转换率相关联来保留或改变与一个或多个查询相关联的着陆页的分类,当与 一个或多个查询。