公开(公告)号：US20230245168A1

公开(公告)日：2023-08-03

申请号：US18297707

申请日：2023-04-10

申请人： ADAP.TV, Inc.

发明人： Brendan KITTS ,  Brian Burdick ,  Dyng AU ,  Liang Wei ,  Amanda Powter

IPC分类号： G06Q30/0242 ,  G06Q30/0241 ,  G06Q30/0251

CPC分类号： G06Q30/0246 ,  G06Q30/0242 ,  G06Q30/0243 ,  G06Q30/0241 ,  G06Q30/0254 ,  G06Q30/0269 ,  G06Q30/0272

摘要： This paper presents a practical method for measuring the impact of multiple marketing events on sales, including marketing events that are not traditionally trackable. The technique infers which of several competing media events are likely to have caused a given conversion. The method is tested using hold-out sets, and also a live media experiment for determining whether the method can accurately predict television-generated web conversions.

公开(公告)号：US11720916B2

公开(公告)日：2023-08-08

申请号：US17443517

申请日：2021-07-27

申请人： ADAP.TV, Inc.

发明人： Brendan Kitts ,  Brian Burdick ,  Dyng Au ,  Liang Wei ,  Amanda Powter

IPC分类号： G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0272

CPC分类号： G06Q30/0246 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0243 ,  G06Q30/0254 ,  G06Q30/0269 ,  G06Q30/0272

摘要： This paper presents a practical method for measuring the impact of multiple marketing events on sales, including marketing events that are not traditionally trackable. The technique infers which of several competing media events are likely to have caused a given conversion. The method is tested using hold-out sets, and also a live media experiment for determining whether the method can accurately predict television-generated web conversions.

公开(公告)号：US20210357976A1

公开(公告)日：2021-11-18

申请号：US17443517

申请日：2021-07-27

申请人： ADAP.TV, Inc.

发明人： Brendan KITTS ,  Brian Burdick ,  Dyng AU ,  Liang Wei ,  Amanda Powter

IPC分类号： G06Q30/02

摘要： This paper presents a practical method for measuring the impact of multiple marketing events on sales, including marketing events that are not traditionally trackable. The technique infers which of several competing media events are likely to have caused a given conversion. The method is tested using hold-out sets, and also a live media experiment for determining whether the method can accurately predict television-generated web conversions.

公开(公告)号：US11107116B2

公开(公告)日：2021-08-31

申请号：US14321385

申请日：2014-07-01

申请人： ADAP.TV, Inc.

发明人： Brendan Kitts ,  Brian Burdick ,  Dyng Au ,  Liang Wei ,  Amanda Powter

IPC分类号： G06Q30/02

摘要： This paper presents a practical method for measuring the impact of multiple marketing events on sales, including marketing events that are not traditionally trackable. The technique infers which of several competing media events are likely to have caused a given conversion. The method is tested using hold-out sets, and also a live media experiment for determining whether the method can accurately predict television-generated web conversions.