公开(公告)号：US12062070B2

公开(公告)日：2024-08-13

申请号：US17087062

申请日：2020-11-02

申请人： Adap.tv, Inc.

发明人： Brendan Kitts ,  Garrett James Badeau ,  Michael Krishnan ,  Yongbo Zeng ,  Ishadulta Yadav ,  Ruofeng Chen ,  Andrew George Potter ,  Liang Wei ,  Ethan James Thornburg ,  Sergey Tolkachov

IPC分类号： G06Q30/00 ,  G06Q30/0272 ,  G06Q30/0273

CPC分类号： G06Q30/0272 ,  G06Q30/0275

摘要： The present disclosure describes a system that attempts to reconcile diverse goals and re-cast the goals into something that is quantifiable and optimizable. One way to reconcile diverse goals is by converting these “constraints”—with the huge problems of feasibility—into errors that can be minimized. This disclosure also presents solutions for rate constraints which previously have not been dealt with. The resulting system enables advertisers to dynamically adjust their campaign based on the needs of the moment. Such a system can have advantages in terms of controllability, smoothness, as well as avoiding hard stop conditions that plague the constraint-based approach. In order to achieve this result, solutions are presented for problems of pacing, viewability prediction, and most particularly, error minimization.

公开(公告)号：US11893602B2

公开(公告)日：2024-02-06

申请号：US17456780

申请日：2021-11-29

申请人： ADAP.TV, INC.

发明人： Amir Cory ,  Katherine Krzoska ,  Shubo Liu ,  Garrett Badeau

IPC分类号： G06Q30/00 ,  G06Q30/0242 ,  G06Q30/0241

CPC分类号： G06Q30/0244 ,  G06Q30/0277

摘要： Systems and methods are disclosed for optimizing distribution of resources to data elements, comprising receiving a designation of one or more data elements for distribution; receiving a designation of a plurality of electronic event types detectable over a network, the plurality of electronic event types being associated with receipt or electronic display of at least one data element of the one or more data elements, to be tracked; forecasting a return on investment, associated with distribution of the one or more data elements, based on a forecast of occurrences of the plurality of electronic event types; and optimizing distribution of resources to the one or more data elements based on the forecasted return on investment.

公开(公告)号：US20230245168A1

公开(公告)日：2023-08-03

申请号：US18297707

申请日：2023-04-10

申请人： ADAP.TV, Inc.

发明人： Brendan KITTS ,  Brian Burdick ,  Dyng AU ,  Liang Wei ,  Amanda Powter

IPC分类号： G06Q30/0242 ,  G06Q30/0241 ,  G06Q30/0251

CPC分类号： G06Q30/0246 ,  G06Q30/0242 ,  G06Q30/0243 ,  G06Q30/0241 ,  G06Q30/0254 ,  G06Q30/0269 ,  G06Q30/0272

摘要： This paper presents a practical method for measuring the impact of multiple marketing events on sales, including marketing events that are not traditionally trackable. The technique infers which of several competing media events are likely to have caused a given conversion. The method is tested using hold-out sets, and also a live media experiment for determining whether the method can accurately predict television-generated web conversions.

公开(公告)号：US20220084062A1

公开(公告)日：2022-03-17

申请号：US17456780

申请日：2021-11-29

申请人： ADAP.TV, INC.

发明人： Amir CORY ,  Katherine KRZOSKA ,  Shubo LIU ,  Garett BADEAU

IPC分类号： G06Q30/02

摘要： Systems and methods are disclosed for optimizing distribution of resources to data elements, comprising receiving a designation of one or more data elements for distribution; receiving a designation of a plurality of electronic event types detectable over a network, the plurality of electronic event types being associated with receipt or electronic display of at least one data element of the one or more data elements, to be tracked; forecasting a return on investment, associated with distribution of the one or more data elements, based on a forecast of occurrences of the plurality of electronic event types; and optimizing distribution of resources to the one or more data elements based on the forecasted return on investment.

公开(公告)号：US20220067796A1

公开(公告)日：2022-03-03

申请号：US17524394

申请日：2021-11-11

申请人： ADAP.TV, INC.

发明人： Trond Erling GRENAGER ,  Daniel Louis KLEIN ,  Amir ASHKENAZI

IPC分类号： G06Q30/02

摘要： Many conventional advertisements designed for display as part of a web page executed by a web browser are not suitable for display in an online video player that, though included in a web page, is executed by a multimedia platform. Such conventional advertisements are referred to herein as web page advertisements. A system display a web page advertisement in the frame of such an online video player by determining characteristics of the video player in the context of the multimedia platform and converting those characteristics into a context compatible with the web browser. The system can also include a virtual web browser that executes either on the multimedia platform on a server device that is communicatively coupled to the multimedia platform. The system can also include an ad tag translator that executes either on the multimedia platform on a server device that is communicatively coupled to the multimedia platform.

公开(公告)号：US20210168466A1

公开(公告)日：2021-06-03

申请号：US17173873

申请日：2021-02-11

申请人： ADAP.TV, INC.

发明人： Brendan KITTS ,  Dyng AU ,  Alfred LEE

IPC分类号： H04N21/81 ,  H04N21/2668 ,  H04N21/24 ,  H04N21/25 ,  H04N21/258 ,  G06Q30/02 ,  H04N21/84 ,  G06Q10/06 ,  H04N21/234 ,  H04N21/442

摘要： Television is the largest advertising category in the United States with over 65 billion spent by advertisers per year. A variety of different targeting algorithms are compared, ranging from the traditional age-gender targeting methods employed based on Nielsen ratings, to new approaches that attempt to target high probability buyers using Set Top Box data. The performance of these different algorithms on a real television campaign is shown, and the advantages and limitations of each method are discussed. In contrast to other theoretical work, all methods presented herein are compatible with targeting the existing 115 million Television households in the United States and are implementable on current television delivery systems.

公开(公告)号：US20190342629A1

公开(公告)日：2019-11-07

申请号：US16509617

申请日：2019-07-12

申请人： Adap.TV, Inc.

发明人： Brendan KITTS ,  Dyng AU ,  Alfred LEE

IPC分类号： H04N21/81 ,  H04N21/258 ,  H04N21/25 ,  H04N21/24 ,  H04N21/2668 ,  G06Q30/02 ,  G06Q10/06 ,  H04N21/84 ,  H04N21/442 ,  H04N21/234

摘要： Television is the largest advertising category in the United States with over 65 billion spent by advertisers per year. A variety of different targeting algorithms are compared, ranging from the traditional age-gender targeting methods employed based on Nielsen ratings, to new approaches that attempt to target high probability buyers using Set Top Box data. The performance of these different algorithms on a real television campaign is shown, and the advantages and limitations of each method are discussed. In contrast to other theoretical work, all methods presented herein are compatible with targeting the existing 115 million Television households in the United States and are implementable on current television delivery systems.

公开(公告)号：US20190122255A1

公开(公告)日：2019-04-25

申请号：US16227146

申请日：2018-12-20

申请人： ADAP.TV, INC.

发明人： Amir CORY ,  Katherine KRZOSKA ,  Shubo LIU ,  Garett BADEAU

IPC分类号： G06Q30/02

摘要： Systems and methods are disclosed for optimizing distribution of resources to data elements, comprising receiving a designation of one or more data elements for distribution; receiving a designation of a plurality of electronic event types detectable over a network, the plurality of electronic event types being associated with receipt or electronic display of at least one data element of the one or more data elements, to be tracked; forecasting a return on investment, associated with distribution of the one or more data elements, based on a forecast of occurrences of the plurality of electronic event types; and optimizing distribution of resources to the one or more data elements based on the forecasted return on investment.

公开(公告)号：US10091542B1

公开(公告)日：2018-10-02

申请号：US14845822

申请日：2015-09-04

申请人： ADAP.TV, Inc.

发明人： Amir Cory ,  Shubo Liu

IPC分类号： H04N21/2668 ,  G06F17/30 ,  H04N21/81 ,  H04N21/258 ,  H04N21/2385 ,  H04N21/234

摘要： Systems and methods are disclosed for optimizing data element usage according to user-defined objectives, comprising receiving a plurality of user-defined objectives associated with a group of data elements; receiving one or more constraints associated with the group of data elements, wherein at least one of the constraints comprises resources apportionable to each data element in the group of data elements; apportioning at least a portion of the resources to each data element in the group of data elements in a manner that meets the one or more constraints; receiving metrics associated with the performance of the group of data elements in meeting the plurality of user-defined objectives; determining an effectiveness of each data element in the group of data elements for meeting the plurality of user-defined objectives; and automatically revising the at least a portion of resources associated with each data element in the group of data elements.

公开(公告)号：US10089657B1

公开(公告)日：2018-10-02

申请号：US14861888

申请日：2015-09-22

申请人： Adap.tv, Inc.

发明人： Amir Cory ,  Shubo Liu

IPC分类号： G06Q30/00 ,  G06Q30/02

摘要： Systems and methods are disclosed for optimizing distribution of resources to data elements, comprising receiving a selection of a first objective and a second objective, the first objective and second objective comprising goals associated with distribution of a plurality of data elements; receiving an indication that the first objective has a higher priority than the second objective; receiving a first goal metric associated with the first objective and a second goal metric associated with the second objective; determining a first forecasted metric based on the first goal metric associated with the first objective; determining a second forecasted metric based on the second goal metric associated with the second objective; and allocating resources for the distribution of a plurality of data elements based on the first goal metric, the second goal metric, the first forecasted metric, the second forecasted metric, and the indication that the first objective has a higher priority than the second objective.