公开(公告)号：US10769676B2

公开(公告)日：2020-09-08

申请号：US14922786

申请日：2015-10-26

Applicant: ADOBE INC.

Inventor： Brian Bishop ,  Sandeep Nawathe ,  Shashank Ramaprasad

IPC: G06Q30/02

Abstract: Embodiments of the present invention relate to facilitating control of advertisement spending. In embodiments, a spend rate allocated to a datacenter having a plurality of bidders is referenced. The spend rate allocated to the data center is used to determine a spend rate per bidder for each of the plurality of bidders within the datacenter. For each bidder, the spend rate per bidder is used to generate a bid rate indicating a number of advertisement bids to place per unit of time in accordance with a real time advertisement auction. Each bid rate generated for the corresponding bidder is intended to result in placement of an amount of advertisement bids that correspond with the spend rate per bidder. The bid rates are provided to the plurality of bidders, wherein each of the plurality of bidders uses the corresponding bid rate to determine whether to place a bid for an advertisement.

公开(公告)号：US20210158398A1

公开(公告)日：2021-05-27

申请号：US16691221

申请日：2019-11-21

Applicant: Adobe Inc.

Inventor： Roy Merrill ,  Shravanthi Manohar ,  Ryan Baarz ,  Kelly Nicholes ,  Gabriel Rodriguez ,  Brian Bishop ,  Anuj Jain

IPC: G06Q30/02 ,  G06N20/00

Abstract: Techniques are described herein for intelligently identifying and creating user segments based on public data attributes in addition to user data attributes. In certain embodiments, a data analytics platform is disclosed that receives user data associated with users and public event streams from public data sources. The data analytics platform selects a set of public event categories associated with the public event streams to display in a segment builder application for generating user segments associated with the users. The data analytics platform outputs the set of public event categories and the user data associated with the users to enable a user of the segment builder application to generate the user segments based on the user data and the set of one or more public event categories.