公开(公告)号：US20210158398A1

公开(公告)日：2021-05-27

申请号：US16691221

申请日：2019-11-21

Applicant: Adobe Inc.

Inventor： Roy Merrill ,  Shravanthi Manohar ,  Ryan Baarz ,  Kelly Nicholes ,  Gabriel Rodriguez ,  Brian Bishop ,  Anuj Jain

IPC: G06Q30/02 ,  G06N20/00

Abstract: Techniques are described herein for intelligently identifying and creating user segments based on public data attributes in addition to user data attributes. In certain embodiments, a data analytics platform is disclosed that receives user data associated with users and public event streams from public data sources. The data analytics platform selects a set of public event categories associated with the public event streams to display in a segment builder application for generating user segments associated with the users. The data analytics platform outputs the set of public event categories and the user data associated with the users to enable a user of the segment builder application to generate the user segments based on the user data and the set of one or more public event categories.