公开(公告)号：US10405013B2

公开(公告)日：2019-09-03

申请号：US15592175

申请日：2017-05-10

Applicant: Adobe Inc.

Inventor： Anuj Jain ,  Atul Kumar Shrivastava ,  Praveen Kumar Goyal ,  Ashish Duggal

IPC: H04N7/025 ,  H04N21/234 ,  H04N21/2668 ,  H04N21/258 ,  H04N21/458 ,  H04N21/45 ,  H04N21/81

Abstract: Creating audience segments for campaigns is described. In one or more embodiments, an audience manager is configured to create, for one or more videos, a video audience segment associated with the video by storing, in a data management platform, user identifiers of users that viewed the video. The user identifiers can be received from a client player each time that a video is played at the client player. The audience manager is further configured to extract demographic information from a demographic report associated with the video that is received from a demographics provider, and to associate the demographic information with the video audience segment. The audience manager is further configured to generate a target audience segment for a campaign by merging and combining user identifiers that are included in two or more video audience segments.

公开(公告)号：US10339559B2

公开(公告)日：2019-07-02

申请号：US14560791

申请日：2014-12-04

Applicant: Adobe Inc.

Inventor： Ashish Duggal ,  Anmol Dhawan ,  Sachin Soni ,  Anuj Jain

IPC: G06Q30/00 ,  G06Q30/02 ,  G06Q50/00

Abstract: Associating social comments with individual assets used in a campaign is described. In one or more embodiments, a campaign that includes one or more assets (e.g., images or videos of products) is published to one or more social networks. Comments (e.g., user comments, user shares, or other textual feedback) to the campaign on the one or more social networks are collected and analyzed to attribute each comment to an individual asset of the campaign. Social metadata, such as a social mention count and a social sentiment score, is generated based on the comments to enhance metadata of the individual asset.

公开(公告)号：US20210158398A1

公开(公告)日：2021-05-27

申请号：US16691221

申请日：2019-11-21

Applicant: Adobe Inc.

Inventor： Roy Merrill ,  Shravanthi Manohar ,  Ryan Baarz ,  Kelly Nicholes ,  Gabriel Rodriguez ,  Brian Bishop ,  Anuj Jain

IPC: G06Q30/02 ,  G06N20/00

Abstract: Techniques are described herein for intelligently identifying and creating user segments based on public data attributes in addition to user data attributes. In certain embodiments, a data analytics platform is disclosed that receives user data associated with users and public event streams from public data sources. The data analytics platform selects a set of public event categories associated with the public event streams to display in a segment builder application for generating user segments associated with the users. The data analytics platform outputs the set of public event categories and the user data associated with the users to enable a user of the segment builder application to generate the user segments based on the user data and the set of one or more public event categories.