Method, apparatus, and computer program product for predicting consumer behavior

    公开(公告)号:US12039567B2

    公开(公告)日:2024-07-16

    申请号:US18160719

    申请日:2023-01-27

    Applicant: ByteDance Inc.

    CPC classification number: G06Q30/0255 G06N20/00

    Abstract: Embodiments provide methods, systems, apparatuses, and computer program products for predicting behavior. An example method includes determining a classification for a first consumer, where the classification is based on a measure of frequency of purchases by the first consumer; identifying one or more first attributes for the first consumer based on the determined classification, the one or more attributes being attributes selected for predicting the respective one or more metric associated with the first consumer; and determining, based on values for the one or more first attributes, a first prediction value that indicates a programmatically expected number of purchases by the first consumer.

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