公开(公告)号：US12062064B2

公开(公告)日：2024-08-13

申请号：US17325706

申请日：2021-05-20

Applicant: Bytedance Inc.

Inventor： Michalis Potamias ,  Amit Aggarwal ,  Xiaolei Li ,  David Thacker ,  Kevin Chang

IPC: G06Q30/0242

CPC classification number: G06Q30/0244

Abstract: In a promotion offering system, a promotion offering may be presented to a consumer on more than one occasion. The previous presentation of the promotion to the consumer may affect a subsequent presentation of the same promotion to the same consumer. The present invention provides an apparatus and method for analyzing the effect a previous presentation of a promotion may have on a consumer when the promotion is presented to the consumer at a subsequent time.

公开(公告)号：US12086828B2

公开(公告)日：2024-09-10

申请号：US17302482

申请日：2021-05-04

Applicant: ByteDance Inc.

Inventor： Amit Aggarwal ,  David Thacker ,  Sean O'Brien

IPC: G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0242

CPC classification number: G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0264 ,  G06Q30/0271

Abstract: Systems and methods are presented for managing the cadence (e.g., frequency or rate) that electronic promotion correspondence is sent to a consumer. A system may access a target cadence indicator associated with a consumer that indicates of a target rate for sending electronic promotion correspondence to the consumer. The system may also determine an actual cadence indicator for the consumer over a predetermined period of time and analyze a potential electronic promotion correspondence for sending to the consumer. The system determines whether to send the electronic correspondence to the consumer based on the target cadence indicator, the actual cadence indicator, and the analysis of the electronic promotion correspondence.