Cadence management system for consumer promotions

    公开(公告)号:US12086828B2

    公开(公告)日:2024-09-10

    申请号:US17302482

    申请日:2021-05-04

    Applicant: ByteDance Inc.

    Abstract: Systems and methods are presented for managing the cadence (e.g., frequency or rate) that electronic promotion correspondence is sent to a consumer. A system may access a target cadence indicator associated with a consumer that indicates of a target rate for sending electronic promotion correspondence to the consumer. The system may also determine an actual cadence indicator for the consumer over a predetermined period of time and analyze a potential electronic promotion correspondence for sending to the consumer. The system determines whether to send the electronic correspondence to the consumer based on the target cadence indicator, the actual cadence indicator, and the analysis of the electronic promotion correspondence.

    Customization of message delivery time based on consumer behavior

    公开(公告)号:US12211066B2

    公开(公告)日:2025-01-28

    申请号:US17445552

    申请日:2021-08-20

    Applicant: Bytedance Inc.

    Abstract: A system and method is provided for determining when an electronic correspondence is reviewed by a consumer, and referencing this information when generating a subsequent electronic correspondence. The information may be used to determine when to send the subsequent electronic correspondence to the consumer. For example, the subsequent correspondence may be sent at the same time of day as when the consumer is determined to have previously reviewed an electronic correspondence. The information may also be used to determine what to include in the subsequent electronic correspondence. For example, time-sensitive promotions that are selected based on the information identifying the previous time at which the consumer reviewed a previous electronic correspondence, may be included in the subsequent electronic correspondence.

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