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公开(公告)号:US20060259455A1
公开(公告)日:2006-11-16
申请号:US11487117
申请日:2006-07-14
申请人: Darrell Anderson , Paul Buchheit , Alexander Carobus , Yingwei Cui , Jeffrey Dean , Georges Harik , Deepak Jindal , Narayanan Shivakumar
发明人: Darrell Anderson , Paul Buchheit , Alexander Carobus , Yingwei Cui , Jeffrey Dean , Georges Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号: G06F17/30
CPC分类号: G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
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公开(公告)号:US08504551B2
公开(公告)日:2013-08-06
申请号:US13084332
申请日:2011-04-11
申请人: Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人: Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号: G06F17/30
CPC分类号: G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
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公开(公告)号:US07734624B2
公开(公告)日:2010-06-08
申请号:US11487117
申请日:2006-07-14
申请人: Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人: Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号: G06F17/30
CPC分类号: G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要翻译: 允许广告商在网页上放置有针对性的广告(或任何媒体类型的其他文档)。 本发明可以通过(i)获得包括广告的可用点的内容,(ii)确定与内容相关的广告,和/或(iii)将内容与确定为与内容相关的广告组合。
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公开(公告)号:US20110191309A1
公开(公告)日:2011-08-04
申请号:US13084332
申请日:2011-04-11
申请人: Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人: Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号: G06F17/30
CPC分类号: G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要翻译: 允许广告商在网页上放置有针对性的广告(或任何媒体类型的其他文档)。 本发明可以通过(i)获得包括广告的可用点的内容,(ii)确定与内容相关的广告,和/或(iii)将内容与确定为与内容相关的广告组合。
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公开(公告)号:US07136875B2
公开(公告)日:2006-11-14
申请号:US10375900
申请日:2003-02-26
申请人: Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人: Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号: G06F17/30
CPC分类号: G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
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6.
公开(公告)号:US20050021397A1
公开(公告)日:2005-01-27
申请号:US10649585
申请日:2003-08-27
CPC分类号: G06Q30/0251 , G06Q30/02 , G06Q30/0243 , G06Q30/0254
摘要: A content-targeting ad system is provided with a user behavior (e.g., selection (e.g., click), conversion, etc.) feedback mechanism. The performance of individual ads, or groups of ads, may be tracked on a per document (e.g. per URL) and/or on a per host (e.g. per Website) basis. The performance of ad targeting functions may also be tracked on a per document, and/or per host basis. Such user behavior feedback data may be processed (e.g., aggregated) into useful data structures. Such user behavior feedback data (raw or processed) may then be used in a content-targeting ad system to improve ad quality, improve user experience, and/or maximize revenue.
摘要翻译: 内容定位广告系统具有用户行为(例如,选择(例如,点击),转换等)反馈机制。 可以在每个文档(例如每个URL)和/或每个主机(例如,每个网站)的基础上跟踪个体广告或广告组。 还可以在每个文档和/或每个主机的基础上跟踪广告定位功能的性能。 这样的用户行为反馈数据可以被处理(例如,聚合)成有用的数据结构。 然后可以在内容定向广告系统中使用这样的用户行为反馈数据(原始或处理的)来提高广告质量,改善用户体验和/或最大化收入。
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公开(公告)号:US07937405B2
公开(公告)日:2011-05-03
申请号:US12748411
申请日:2010-03-27
申请人: Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人: Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号: G06F17/30
CPC分类号: G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要翻译: 允许广告商在网页上放置有针对性的广告(或任何媒体类型的其他文档)。 本发明可以通过(i)获得包括广告的可用点的内容,(ii)确定与内容相关的广告,和/或(iii)将内容与确定为与内容相关的广告组合。
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公开(公告)号:US20100185513A1
公开(公告)日:2010-07-22
申请号:US12748411
申请日:2010-03-27
申请人: Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人: Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
CPC分类号: G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要翻译: 允许广告商在网页上放置有针对性的广告(或任何媒体类型的其他文档)。 本发明可以通过(i)获得包括广告的可用点的内容,(ii)确定与内容相关的广告,和/或(iii)将内容与确定为与内容相关的广告组合。
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公开(公告)号:US20050222903A1
公开(公告)日:2005-10-06
申请号:US10814104
申请日:2004-03-31
申请人: Paul Buchheit , Yingwei Cui , Jing Lim , Narayanan Shivakumar , Michael Tsao , Russ Tuck
发明人: Paul Buchheit , Yingwei Cui , Jing Lim , Narayanan Shivakumar , Michael Tsao , Russ Tuck
CPC分类号: G06Q30/02 , G06Q10/107 , G06Q30/0256 , G06Q30/0257
摘要: An asynchronous and opportunistically available scheme under which a user's e-mail (or a document including e-mail content) is rendered immediately, and later updated with appropriate advertisements if and when they became available, is described. This scheme ensures that the availability of advertisements will not adversely affect the rendering of the e-mail content. For example, a Web-based e-mail server may facilitate the serving of advertisements with e-mail by (a) accepting a request for a document including e-mail, (b) generating a request identifier, (c) serving the requested document in association with the request identifier, and (d) obtaining at least one ad relevant to content of the e-mail. The Web-based e-mail server may further (e) store the obtained ad(s), (f) accept an ad request, (g) read the stored ad(s) using information from the ad request, and (h) serve the ad(s).
摘要翻译: 描述了用户的电子邮件(或包括电子邮件内容的文档)立即呈现的异步和机会主义可用的方案,并且随后在适当的广告(如果及何时变得可用)时被更新)。 该方案确保广告的可用性不会对电子邮件内容的呈现产生不利影响。 例如,基于Web的电子邮件服务器可以通过(a)接受对包括电子邮件的文档的请求,(b)生成请求标识符,(c)服务所请求的请求标识符, 与所述请求标识符相关联的文档,以及(d)获得与所述电子邮件的内容相关的至少一个广告。 基于网络的电子邮件服务器可以进一步(e)存储所获得的广告,(f)接受广告请求,(g)使用来自广告请求的信息读取存储的广告,以及(h) 投放广告。
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公开(公告)号:US20070016473A1
公开(公告)日:2007-01-18
申请号:US11184053
申请日:2005-07-18
IPC分类号: G06Q30/00
CPC分类号: G06Q30/02 , G06Q30/0242 , G06Q30/0254 , G06Q30/0273
摘要: Ads eligible to be served with a document (for example, because they are relevant to the document) may each be scored using a price parameter associated with the ad and an indication of relevancy of the ad to the document. The indication of relevancy of the ad to the document may be based on an ordinal ranking of a relevancy criteria of the document used to select the ad, and/or a value of a relevancy criteria of the document used to select the ad. The eligible ads may be determined by obtaining relevancy criteria for the document and selecting ads using at least some of the obtained relevancy criteria. The ads may be selected, and perhaps filtered, in a distributed manner.
摘要翻译: 有资格获得文档的广告(例如,因为它们与文档相关)可以使用与广告相关联的价格参数进行评分,并指示广告与文档的相关性。 广告对文档的相关性的指示可以基于用于选择广告的文档的相关性标准的顺序排列,和/或用于选择广告的文档的相关性标准的值。 合格广告可以通过获得文档的相关性标准并使用至少一些所获得的相关性标准来选择广告来确定。 可以以分布式的方式选择广告,也可以过滤广告。
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