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    Content-targeted advertising using collected user behavior data
    1.
    发明申请
    Content-targeted advertising using collected user behavior data 审中-公开
    使用收集的用户行为数据的针对内容的广告

    公开(公告)号：US20050021397A1

    公开(公告)日：2005-01-27

    申请号：US10649585

    申请日：2003-08-27

    申请人： Yingwei Cui ,  Narayanan Shivakumar ,  Alexander Carobus ,  Deepak Jindal ,  Steve Lawrence

    发明人： Yingwei Cui ,  Narayanan Shivakumar ,  Alexander Carobus ,  Deepak Jindal ,  Steve Lawrence

    IPC分类号： G06Q30/00 ,  G06F17/60

    CPC分类号： G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0254

    摘要： A content-targeting ad system is provided with a user behavior (e.g., selection (e.g., click), conversion, etc.) feedback mechanism. The performance of individual ads, or groups of ads, may be tracked on a per document (e.g. per URL) and/or on a per host (e.g. per Website) basis. The performance of ad targeting functions may also be tracked on a per document, and/or per host basis. Such user behavior feedback data may be processed (e.g., aggregated) into useful data structures. Such user behavior feedback data (raw or processed) may then be used in a content-targeting ad system to improve ad quality, improve user experience, and/or maximize revenue.

    摘要翻译： 内容定位广告系统具有用户行为（例如，选择（例如，点击），转换等）反馈机制。 可以在每个文档（例如每个URL）和/或每个主机（例如，每个网站）的基础上跟踪个体广告或广告组。 还可以在每个文档和/或每个主机的基础上跟踪广告定位功能的性能。 这样的用户行为反馈数据可以被处理（例如，聚合）成有用的数据结构。 然后可以在内容定向广告系统中使用这样的用户行为反馈数据（原始或处理的）来提高广告质量，改善用户体验和/或最大化收入。

    Privacy-sensitive cookies
    9.
    发明授权
    Privacy-sensitive cookies 有权

    公开(公告)号：US08160926B1

    公开(公告)日：2012-04-17

    申请号：US13245038

    申请日：2011-09-26

    申请人： Rama Ranganath ,  Narayanan Shivakumar ,  Deepak Jindal

    发明人： Rama Ranganath ,  Narayanan Shivakumar ,  Deepak Jindal

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0246 ,  G06Q30/0251 ,  G06Q30/0255 ,  G06Q30/0256 ,  G06Q30/0257 ,  G06Q30/0277

    摘要： Methods, systems and apparatus, including computer program products, for generating cookies. Multiple advertisements for multiple advertisers are stored on an ad server. Hostnames specific to each of the multiple advertisers are generated dynamically. The generated hostnames identify the ad server. A reference is generated identifying a particular advertisement of the multiple advertisements and the ad server. The ad server is identified in the reference with the generated hostname associated with the advertiser of the advertisement. The reference is provided to a client. A request is received from the client for the advertisement. The request includes the generated hostname. In response to the request, a client cookie, which includes a unique identifier, is sent to the client.

    Privacy-sensitive cookies
    10.
    发明授权
    Privacy-sensitive cookies 有权
    隐私敏感Cookie

    公开(公告)号：US08060402B1

    公开(公告)日：2011-11-15

    申请号：US12102622

    申请日：2008-04-14

    申请人： Rama Ranganath ,  Narayanan Shivakumar ,  Deepak Jindal

    发明人： Rama Ranganath ,  Narayanan Shivakumar ,  Deepak Jindal

    IPC分类号： G06Q30/00 ,  G07G1/14

    CPC分类号： G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0246 ,  G06Q30/0251 ,  G06Q30/0255 ,  G06Q30/0256 ,  G06Q30/0257 ,  G06Q30/0277

    摘要： Methods, systems and apparatus, including computer program products, for generating cookies. Multiple advertisements for multiple advertisers are stored on an ad server. Hostnames specific to each of the multiple advertisers are generated dynamically. The generated hostnames identify the ad server. A reference is generated identifying a particular advertisement of the multiple advertisements and the ad server. The ad server is identified in the reference with the generated hostname associated with the advertiser of the advertisement. The reference is provided to a client. A request is received from the client for the advertisement. The request includes the generated hostname. In response to the request, a client cookie, which includes a unique identifier, is sent to the client.

    摘要翻译： 用于生成Cookie的方法，系统和设备，包括计算机程序产品。 多个广告商的多个广告存储在广告服务器上。 动态生成特定于多个广告客户中的每一个的主机名。 生成的主机名标识广告服务器。 生成标识多个广告和广告服务器的特定广告的引用。 广告服务器在引用中标识与生成的与广告的广告商相关联的主机名。 该参考提供给客户端。 从客户端收到广告的请求。 该请求包括生成的主机名。 响应于该请求，包括唯一标识符的客户端cookie被发送到客户端。