公开(公告)号：US20050021397A1

公开(公告)日：2005-01-27

申请号：US10649585

申请日：2003-08-27

申请人： Yingwei Cui ,  Narayanan Shivakumar ,  Alexander Carobus ,  Deepak Jindal ,  Steve Lawrence

发明人： Yingwei Cui ,  Narayanan Shivakumar ,  Alexander Carobus ,  Deepak Jindal ,  Steve Lawrence

IPC分类号： G06Q30/00 ,  G06F17/60

CPC分类号： G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0254

摘要： A content-targeting ad system is provided with a user behavior (e.g., selection (e.g., click), conversion, etc.) feedback mechanism. The performance of individual ads, or groups of ads, may be tracked on a per document (e.g. per URL) and/or on a per host (e.g. per Website) basis. The performance of ad targeting functions may also be tracked on a per document, and/or per host basis. Such user behavior feedback data may be processed (e.g., aggregated) into useful data structures. Such user behavior feedback data (raw or processed) may then be used in a content-targeting ad system to improve ad quality, improve user experience, and/or maximize revenue.

摘要翻译： 内容定位广告系统具有用户行为（例如，选择（例如，点击），转换等）反馈机制。 可以在每个文档（例如每个URL）和/或每个主机（例如，每个网站）的基础上跟踪个体广告或广告组。 还可以在每个文档和/或每个主机的基础上跟踪广告定位功能的性能。 这样的用户行为反馈数据可以被处理（例如，聚合）成有用的数据结构。 然后可以在内容定向广告系统中使用这样的用户行为反馈数据（原始或处理的）来提高广告质量，改善用户体验和/或最大化收入。

公开(公告)号：US20060259455A1

公开(公告)日：2006-11-16

申请号：US11487117

申请日：2006-07-14

申请人： Darrell Anderson ,  Paul Buchheit ,  Alexander Carobus ,  Yingwei Cui ,  Jeffrey Dean ,  Georges Harik ,  Deepak Jindal ,  Narayanan Shivakumar

发明人： Darrell Anderson ,  Paul Buchheit ,  Alexander Carobus ,  Yingwei Cui ,  Jeffrey Dean ,  Georges Harik ,  Deepak Jindal ,  Narayanan Shivakumar

IPC分类号： G06F17/30

CPC分类号： G06F17/30864 ,  G06F17/30454 ,  G06Q30/02 ,  G06Q30/0251 ,  Y10S707/944 ,  Y10S707/99945 ,  Y10S707/99948

摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

公开(公告)号：US20060020506A1

公开(公告)日：2006-01-26

申请号：US10895026

申请日：2004-07-20

申请人： Brian Axe ,  Alexander Carobus ,  Deepak Jindal ,  Lawrence Page ,  Gokul Rajaram

发明人： Brian Axe ,  Alexander Carobus ,  Deepak Jindal ,  Lawrence Page ,  Gokul Rajaram

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0255 ,  G06Q30/0269

摘要： Documents or document sets may be scored to reflect a value of an action, such as a selection for example, when an ad is served with the document (or a document belonging to a document set). A number of ads to be served with a document, and/or a type or level of branding to be provided to such ads, may then be controlled using the score. Document scores used in this way may help the ad serving system maintain and manage the quality of its brand. Further, a number of ads to be served, and/or a type or level of branding to be provided to such ads may be controlled using other factors that may affect end user perceptions of the quality of ads.

摘要翻译： 可以对文档或文档集进行评分，以反映动作的价值，例如当向文档（或属于文档集合的文档）投放广告时的选择。 然后可以使用分数来控制要提供给文档的许多广告和/或要提供给这样的广告的品牌类型或级别。 以这种方式使用的文档分数可以帮助广告服务系统维护和管理其品牌的质量。 此外，可以使用可能影响最终用户对广告质量的感知的其他因素来控制要投放的多个广告和/或要向其提供的类型或级别的品牌。

公开(公告)号：US20070016473A1

公开(公告)日：2007-01-18

申请号：US11184053

申请日：2005-07-18

申请人： Darrell Anderson ,  Alexander Carobus ,  Giao Nguyen ,  Narayanan Shivakumar

发明人： Darrell Anderson ,  Alexander Carobus ,  Giao Nguyen ,  Narayanan Shivakumar

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0254 ,  G06Q30/0273

摘要： Ads eligible to be served with a document (for example, because they are relevant to the document) may each be scored using a price parameter associated with the ad and an indication of relevancy of the ad to the document. The indication of relevancy of the ad to the document may be based on an ordinal ranking of a relevancy criteria of the document used to select the ad, and/or a value of a relevancy criteria of the document used to select the ad. The eligible ads may be determined by obtaining relevancy criteria for the document and selecting ads using at least some of the obtained relevancy criteria. The ads may be selected, and perhaps filtered, in a distributed manner.

摘要翻译： 有资格获得文档的广告（例如，因为它们与文档相关）可以使用与广告相关联的价格参数进行评分，并指示广告与文档的相关性。 广告对文档的相关性的指示可以基于用于选择广告的文档的相关性标准的顺序排列，和/或用于选择广告的文档的相关性标准的值。 合格广告可以通过获得文档的相关性标准并使用至少一些所获得的相关性标准来选择广告来确定。 可以以分布式的方式选择广告，也可以过滤广告。

公开(公告)号：US20050076051A1

公开(公告)日：2005-04-07

申请号：US10699607

申请日：2003-10-31

申请人： Alexander Carobus ,  Alex Roetter ,  Ben Davenport

发明人： Alexander Carobus ,  Alex Roetter ,  Ben Davenport

IPC分类号： G06F20060101 ,  G06F17/00 ,  G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0277 ,  Y10S707/99933 ,  Y10S707/99942 ,  Y10S707/99943 ,  Y10S707/99944 ,  Y10S707/99945

摘要： Content-targeted ads are served with e-mail messages, such as HTML e-mail messages by (i) having the document publisher include a unique content identifier in the content, (ii) having a client device pass the unique content identifier to a content-relevant ad server in a content-relevant ad request, and (iii) having the content-relevant ad server use the unique contend identifier to identify previously registered content for purposes of determining content-relevant ads. In the content-relevant ad server, multiple ads may compete for desired ad attributes (e.g., relative position on a page) or features. An arbitration process may be used to chose and/or order the ads. By having the client device pass the unique content identifier to the content-relevant ad server when it needs the ads, ads can be chosen and generated all at the time the user reads (or more generally “opens”) the e-mail document. This permits up-to-date ad information to be used when serving ads. User actions with respect to served ads may be tracked by (i) using an ad image to display ads in the document, and (ii) using an image map (included in the document originally served) to monitor user behavior with respect to an ad served in a document. All the information about the ad impression may be encoded in a unique identifier, which is returned, along with the ad image. The ad image and unique identifier may be provided to a client device. When a user selects an ad, this unique identifier may be returned to the ad server. A position of an image map clicked may also be returned to the ad server. The returned unique identifier and image position may be used to allow the ad server to determine which ad was selected. Thus, the unique identifier permits a selection to be matched with a previous ad serve.

摘要翻译： 以内容为目标的广告通过（i）使文档发布者在内容中包含唯一的内容标识符，（ii）使客户端设备将唯一的内容标识符传递给 与内容相关的广告请求中的与内容相关的广告服务器，以及（iii）使内容相关的广告服务器使用唯一的竞争标识符来识别先前注册的内容，以便确定与内容有关的广告。 在与内容相关的广告服务器中，多个广告可以竞争所需的广告属性（例如，页面上的相对位置）或特征。 仲裁程序可用于选择和/或订购广告。 通过使客户端设备在需要广告时将唯一内容标识符传递给内容相关广告服务器，则可以在用户阅读（或更一般地“打开”）电子邮件文档时选择并生成广告。 这样可以在投放广告时使用最新的广告信息。 可以通过（i）使用广告图像在文档中显示广告来跟踪所投放广告的用户操作，以及（ii）使用图像映射（包含在最初提供的文档中）来监视用户对广告的行为 送达文件。 有关广告展示的所有信息都可能会以唯一标识符进行编码，并将其与广告图片一起返回。 可以将广告图像和唯一标识符提供给客户端设备。 当用户选择广告时，可以将该唯一标识符返回给广告服务器。 点击图像地图的位置也可以返回给广告服务器。 返回的唯一标识符和图像位置可以用于允许广告服务器确定选择了哪个广告。 因此，唯一标识符允许选择与先前的广告投放匹配。