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    SYSTEM AND METHOD FOR UTILIZING A LATTICE STORAGE STRUCTURE IN AN ADVERTISEMENT SERVING SYSTEM
    1.
    发明申请
    SYSTEM AND METHOD FOR UTILIZING A LATTICE STORAGE STRUCTURE IN AN ADVERTISEMENT SERVING SYSTEM 审中-公开
    广告服务系统中利用存储结构的系统与方法

    公开(公告)号：US20110015999A1

    公开(公告)日：2011-01-20

    申请号：US12502330

    申请日：2009-07-14

    申请人： Sergei Vassilvitskii ,  Erik Vee ,  Jayavel Shanmugasundaram ,  Srinivasan Rajagopal ,  Ramana Yerneni ,  Chad Brower

    发明人： Sergei Vassilvitskii ,  Erik Vee ,  Jayavel Shanmugasundaram ,  Srinivasan Rajagopal ,  Ramana Yerneni ,  Chad Brower

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0254 ,  G06Q30/0273

    摘要： Embodiments of the present invention provide for methods, systems and computer program products for utilizing a lattice structure in an advertisement serving system. The method according to one embodiment of the present invention comprises storing one or more advertisement contracts in a lattice structure. A request for one or more advertisements that satisfy one or more constraints is then received and within the lattice structure, a lowest level of one or more pools of advertisement contracts satisfying the one ore more constraints is located. A set of advertisement contracts is generated, wherein the set of advertisement contracts comprise one or more advertisement contracts from lowest level of the lattice structure. The method further comprises adding to the set of advertisement contracts advertisement contracts from the pools of advertisement contracts that are parent to the pools of contracts in the lowest level of the lattice structure.

    摘要翻译： 本发明的实施例提供了用于在广告服务系统中利用格子结构的方法，系统和计算机程序产品。 根据本发明的一个实施例的方法包括将一个或多个广告合同存储在格子结构中。 然后接收对满足一个或多个约束的一个或多个广告的请求，并且在网格结构内，定位满足一个或多个约束的一个或多个广告合同池的最低级别。 生成一组广告合同，其中广告合同集合包括从网格结构的最低级别的一个或多个广告合同。 该方法还包括将广告合同中的广告合同的集合添加到网格结构的最低级别的父母的合同池中。

    SYSTEM AND METHOD FOR OPTIMIZING AN ADVERTISEMENT PLAN FOR ALLOCATING ADVERTISEMENTS TO A CONTRACT IN A NETWORK-BASED ENVIRONMENT
    6.
    发明申请
    SYSTEM AND METHOD FOR OPTIMIZING AN ADVERTISEMENT PLAN FOR ALLOCATING ADVERTISEMENTS TO A CONTRACT IN A NETWORK-BASED ENVIRONMENT 审中-公开
    用于优化广告计划的系统和方法，用于将广告分配给基于网络的环境中的合同

    公开(公告)号：US20100082412A1

    公开(公告)日：2010-04-01

    申请号：US12242696

    申请日：2008-09-30

    申请人： Chad Brower ,  Ramana Yerneni ,  Erik Vee ,  Serguei Vassilvitskii ,  Jayavel Shanmugasundaram ,  Danny Zhang ,  Srinivasan Rajagopal

    发明人： Chad Brower ,  Ramana Yerneni ,  Erik Vee ,  Serguei Vassilvitskii ,  Jayavel Shanmugasundaram ,  Danny Zhang ,  Srinivasan Rajagopal

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0241

    摘要： The present invention is directed to a system and method for optimizing an advertisement plan for allocating advertisements to a contract in a network-based environment. The system and method includes determining a shadow price for an advertisement placement where the advertisement placement is associated with a user having defined characteristics. The system and method includes determining a contract price for the advertisement placement relative to a plurality of advertisement contracts for the user having the defined characteristics. The system and method includes determining an advertisement plan for allocating an advertisement to a given contract on the basis of the shadow price and the contract price. The system and method includes presenting a given advertisement associated with the given contract according to the advertisement plan on network-based output.

    摘要翻译： 本发明涉及一种用于在基于网络的环境中优化用于将广告分配给合同的广告计划的系统和方法。 该系统和方法包括确定广告位置的影子价格，其中广告位置与具有定义的特征的用户相关联。 该系统和方法包括为具有所定义特征的用户确定相对于多个广告合同的广告展示的合同价格。 该系统和方法包括根据阴影价格和合同价格确定用于向给定合同分配广告的广告计划。 系统和方法包括根据基于网络的输出的广告计划呈现与给定合同相关联的给定广告。

    ALLOCATION OF INTERNET ADVERTISING INVENTORY
    7.
    发明申请
    ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
    互联网广告分类

    公开(公告)号：US20100185485A1

    公开(公告)日：2010-07-22

    申请号：US12355371

    申请日：2009-01-16

    申请人： Erik Vee ,  Donald Swanson ,  Jayavel Shanmugasundaram ,  Mark Sordo ,  Srinivasan Rajagopal ,  Martin Zinkevich ,  Sergei Vassilvitskii

    发明人： Erik Vee ,  Donald Swanson ,  Jayavel Shanmugasundaram ,  Mark Sordo ,  Srinivasan Rajagopal ,  Martin Zinkevich ,  Sergei Vassilvitskii

    IPC分类号： G06Q30/00 ,  G06Q10/00

    CPC分类号： G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0254

    摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating samples of representatives that represent impression inventory, where each sample represents a number of users to which impressions are deliverable. An order may be received. The order may include a number of impressions to book and target audience information. A cushion of impressions needed to guarantee delivery of the number of impressions ordered may be determined. The number of impressions ordered plus the cushion may be allocated from the samples. A contract including the target audience information, the number of impressions, and the cushion may be stored to a database.

    摘要翻译： 提供了一种用于在因特网环境中分配库存的方法和系统。 系统使用的方法可以包括生成代表展示广告资源的代表的样本，其中每个样本表示可展示展示的用户数量。 可能会收到订单。 该订单可能包含许多展示以预订和定位受众群体信息。 可以确定为保证交付订购的展示次数所需的印象缓冲。 可以从样品中分配订购的印象数以及缓冲。 可以将包含目标受众信息，展示次数和缓冲的合同存储到数据库。

    ALLOCATION OF INTERNET ADVERTISING INVENTORY
    8.
    发明申请
    ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
    互联网广告分类

    公开(公告)号：US20100185484A1

    公开(公告)日：2010-07-22

    申请号：US12355308

    申请日：2009-01-16

    申请人： Mark Sordo ,  Jayaavel Shanmugasundaram ,  Srinivasan Rajagopal ,  Erik Vee ,  Sergei Vassilvitskii ,  Donald Swanson

    发明人： Mark Sordo ,  Jayaavel Shanmugasundaram ,  Srinivasan Rajagopal ,  Erik Vee ,  Sergei Vassilvitskii ,  Donald Swanson

    IPC分类号： G06Q10/00 ,  G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q10/087 ,  G06Q30/0201 ,  G06Q30/0251 ,  G06Q30/0263

    摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating several inventory pools, where each inventory pool represents a number of impressions deliverable to different groups of users characterized by attributes. Impressions deliverable to users represented by each inventory pool may be allocated to each inventory pool. Impressions that correspond to multiple pools may be distributed between the multiple pools. The inventory pools may be stored to a database. Afterwards, and order may be received. The order may include parameters that define an audience and a number of impressions. The number of impressions in the order may be allocated from pools in the database.

    摘要翻译： 提供了一种用于在因特网环境中分配库存的方法和系统。 系统使用的方法可以包括生成多个库存池，其中每个库存池代表可由可归属于特征的不同用户组可递送的多个展示。 可以将每个库存池代表的用户交付的展示次数分配给每个库存池。 对应于多个池的印象可以分布在多个池之间。 库存池可能存储到数据库。 之后，可能会收到订单。 订单可能包括定义受众群体和展示次数的参数。 订单中的展示次数可能会从数据库中的池分配。

    SYSTEM AND METHOD FOR FORECASTING AN INVENTORY OF ONLINE ADVERTISEMENT IMPRESSIONS BY SAMPLING IN A MAP-REDUCE FRAMEWORK
    9.
    发明申请
    SYSTEM AND METHOD FOR FORECASTING AN INVENTORY OF ONLINE ADVERTISEMENT IMPRESSIONS BY SAMPLING IN A MAP-REDUCE FRAMEWORK 审中-公开
    通过在地图缩小框架中采样来预测在线广告印象的存货的系统和方法

    公开(公告)号：US20110029377A1

    公开(公告)日：2011-02-03

    申请号：US12512986

    申请日：2009-07-30

    申请人： Peiji Chen ,  Wei Li ,  Srinivasan Rajagopal ,  Erik Vee ,  Jack Z. Xie ,  Sheng Zhang

    发明人： Peiji Chen ,  Wei Li ,  Srinivasan Rajagopal ,  Erik Vee ,  Jack Z. Xie ,  Sheng Zhang

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0246 ,  G06Q30/0254

    摘要： An improved system and method for forecasting an inventory of online advertisement impressions by sampling in a map-reduce framework is provided. In a map-reduce framework, samples of visitor profiles may be collected and matched to targeting profiles for displaying advertisements by distributed sample mappers. Sets of samples of visitor profiles matched to the targeting profiles may be mapped and distributed to reducer servers for integrating the samples collected by sample mappers into a reduction sample set for each targeting profile. Each reducer server may aggregate a count of samples of visitor profiles matched to a targeting profile, and the sets of samples of visitor profiles matched to a targeting profile may be integrated into a reduction sample set for each targeting profile. The sample reducers may forecast a targeting profile inventory for each targeting profile and output the targeting profile inventory with a reduction sample set of visitor profiles.

    摘要翻译： 提供了一种改进的系统和方法，用于通过在地图缩减框架中进行采样来预测在线广告印象的库存。 在map-reduce框架中，可以收集访问者个人资料的样本并将其与定位配置文件匹配，以便通过分布式样本映射器显示广告。 与定位配置文件匹配的访问者配置文件的样本集可以映射并分发到reducer服务器，以将样本映射器收集的样本集成到每个定位配置文件的缩减样本集中。 每个减速机服务器可以聚合与定位配置文件匹配的访问者配置文件样本的计数，并且与定位配置文件匹配的访问者配置文件的样本集合可以被集成到针对每个定向配置文件的缩减样本集合中。 样本缩减器可以预测每个定位配置文件的定位配置文件库存，并使用缩减的访问者配置文件样本集输出定位配置文件库存。