公开(公告)号：US20240314381A1

公开(公告)日：2024-09-19

申请号：US18183731

申请日：2023-03-14

Applicant: GOOGLE LLC

Inventor： Rashmi Murthy ,  Matthew Ross ,  Jimmy Justin Glenn Chua Lo ,  Sri Chaitanya Kamisetty ,  Kaichi Zhou ,  Donato Borrello ,  Neil Mitan Gandhi ,  Igor Fradlis

IPC: H04N21/27 ,  H04L9/32 ,  H04N21/2387 ,  H04N21/25

CPC classification number: H04N21/27 ,  H04L9/3213 ,  H04N21/2387 ,  H04N21/25

Abstract: In some aspects, a method includes executing a streaming application configured to stream a media content item on a display of a television device, and receiving, from the streaming application, a request to generate a token. The method includes, in response to the request, obtaining a user identifier of a user account of a media platform, obtaining a plurality of signals used to select promoted content for the user account, generating the token to include the user identifier and the plurality of signals, and encrypting the token to generate an encrypted token. The encrypted token is configured to be included in a fetch request to retrieve a promoted content item, personalized to the user account, from a promoted content server associated with the media platform. The promoted content item is configured to be inserted into playback of the media content item by the streaming application.

公开(公告)号：US12010385B2

公开(公告)日：2024-06-11

申请号：US16919931

申请日：2020-07-02

Applicant: GOOGLE LLC

Inventor： Rahul Sharma ,  Rashmi Murthy

IPC: H04N7/173 ,  H04N21/258 ,  H04N21/431 ,  H04N21/466 ,  H04N21/472 ,  H04N21/482 ,  H04N21/81

CPC classification number: H04N21/4668 ,  H04N21/25891 ,  H04N21/4316 ,  H04N21/47202 ,  H04N21/4826 ,  H04N21/812 ,  H04N21/8126 ,  H04N21/8166

Abstract: This application is directed to presenting a unified user interface on a network-connected television device. The unified user interface displays media content recommendations selected and organized based on knowledge of a user (e.g., search queries, search results, watch history, purchase history, physical activities). The unified user interface also includes a focus area for displaying a series of media content items (e.g., an advertisement) sequentially according to a temporal order for the purposes of promoting a media content item, product, event or service. In some implementations, playback of a media content item presented on the unified user interface relies on a collaborative implementation of a corresponding media player application and a media content casting application, particularly when the play involves a restricted mode. The content casting application is enabled to play the media content item at the restrict mode when the media player application does not operate in the restricted mode.

公开(公告)号：US12279014B2

公开(公告)日：2025-04-15

申请号：US18183731

申请日：2023-03-14

Applicant: GOOGLE LLC

Inventor： Rashmi Murthy ,  Matthew Ross ,  Jimmy Justin Glenn Chua Lo ,  Sri Chaitanya Kamisetty ,  Kaichi Zhou ,  Donato Borrello ,  Neil Mitan Gandhi ,  Igor Fradlis

IPC: H04N21/458 ,  G06Q30/0251 ,  H04L9/32 ,  H04N21/235 ,  H04N21/2387 ,  H04N21/25 ,  H04N21/27

Abstract: In some aspects, a method includes executing a streaming application configured to stream a media content item on a display of a television device, and receiving, from the streaming application, a request to generate a token. The method includes, in response to the request, obtaining a user identifier of a user account of a media platform, obtaining a plurality of signals used to select promoted content for the user account, generating the token to include the user identifier and the plurality of signals, and encrypting the token to generate an encrypted token. The encrypted token is configured to be included in a fetch request to retrieve a promoted content item, personalized to the user account, from a promoted content server associated with the media platform. The promoted content item is configured to be inserted into playback of the media content item by the streaming application.

公开(公告)号：US20210289261A1

公开(公告)日：2021-09-16

申请号：US16919931

申请日：2020-07-02

Applicant: Google LLC

Inventor： Rahul Sharma ,  Rashmi Murthy

IPC: H04N21/466 ,  H04N21/431 ,  H04N21/258 ,  H04N21/472 ,  H04N21/81 ,  H04N21/482

Abstract: This application is directed to presenting a unified user interface on a network-connected television device. The unified user interface displays media content recommendations selected and organized based on knowledge of a user (e.g., search queries, search results, watch history, purchase history, physical activities). The unified user interface also includes a focus area for displaying a series of media content items (e.g., an advertisement) sequentially according to a temporal order for the purposes of promoting a media content item, product, event or service. In some implementations, playback of a media content item presented on the unified user interface relies on a collaborative implementation of a corresponding media player application and a media content casting application, particularly when the play involves a restricted mode. The content casting application is enabled to play the media content item at the restrict mode when the media player application does not operate in the restricted mode.