公开(公告)号：US20140089124A1

公开(公告)日：2014-03-27

申请号：US13627584

申请日：2012-09-26

Applicant: Google, Inc.

Inventor： Vikas Jha ,  Vishal Goenka ,  David Monsees ,  Jayavel Shanmugasundaram ,  Fred Bertsch ,  Dongmin Zhang

IPC: G06Q30/06 ,  G06F17/30

CPC classification number: G06Q30/0623 ,  G06F16/903 ,  G06F16/958

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for building and serving dynamic product advertisements. A request is received for content including request data. Product data is accessed representing multiple product records, each associated with a different product. Multiple matching rules are applied to each of the product records in order to identify a subset of product records satisfying the matching rules. For each of the product records satisfying the matching rules, multiple scores are generated, each score representing the relevance of the product to the request based on the request data. The scores are aggregated. One or more of the product records are selected based at least on the aggregate scores. A dynamic product content item is served in response to the request featuring the products associated with the one or more selected product records.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的用于构建和服务动态产品广告的计算机程序。 收到包含请求数据的内容的请求。 访问产品数据表示多个产品记录，每个产品记录与不同的产品相关联。 为了识别满足匹配规则的产品记录的子集，将多个匹配规则应用于每个产品记录。 对于满足匹配规则的每个产品记录，生成多个分数，每个分数根据请求数据表示产品与请求的相关性。 得分被聚合。 至少基于总分数来选择一个或多个产品记录。 响应于具有与一个或多个所选产品记录相关联的产品的请求而提供动态产品内容项目。

公开(公告)号：US20180189832A1

公开(公告)日：2018-07-05

申请号：US15463896

申请日：2017-03-20

Applicant: Google Inc.

Inventor： David Monsees ,  Tom Ayles

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/02 ,  G06Q30/0244

Abstract: Methods, systems, and apparatus for creating and managing user device interest lists for online content are provided. The method is implemented by a processor executing the instructions. The method includes providing a dynamic advertisement including a plurality of elements for display on a user device wherein each element of the dynamic advertisement is configured to receive a device interaction from the user device, receiving data representative of a device interaction with at least one of the plurality of elements, identifying an item based on the data received, and determining a marketing response based on the identified item.

公开(公告)号：US20140156381A1

公开(公告)日：2014-06-05

申请号：US13689915

申请日：2012-11-30

Applicant: Google Inc.

Inventor： David Monsees ,  Tom Ayles

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/02 ,  G06Q30/0244

Abstract: Methods, systems, and apparatus for creating and managing user device interest lists for online content are provided. The method is implemented by a processor executing the instructions. The method includes providing a dynamic advertisement including a plurality of elements for display on a user device wherein each element of the dynamic advertisement is configured to receive a device interaction from the user device, receiving data representative of a device interaction with at least one of the plurality of elements, identifying an item based on the data received, and determining a marketing response based on the identified item.

Abstract translation: 提供了用于创建和管理在线内容的用户设备兴趣列表的方法，系统和设备。 该方法由执行指令的处理器实现。 该方法包括提供包括用于在用户设备上显示的多个元素的动态广告，其中动态广告的每个元素被配置为从用户设备接收设备交互，接收表示与至少一个 多个元素，基于接收的数据识别项目，以及基于所识别的项目来确定营销响应。

公开(公告)号：US20140156416A1

公开(公告)日：2014-06-05

申请号：US13692700

申请日：2012-12-03

Applicant: Google Inc.

Inventor： Vishal Goenka ,  Stephen N. Tsun ,  David Monsees ,  Tom Ayles

IPC: G06Q30/02

CPC classification number: G06Q30/0276

Abstract: Methods and systems for previewing, approving and testing online content, particularly dynamically-created content, are provided. The methods and systems described herein enable a reviewer to access an online content management system through a user interface and view a dynamically-created item of online content as it would be viewed by an online user. In addition, a reviewer is able to create and view a plurality of similar but non-identical items of dynamically-created online content, and then save the underlying build data so that the plurality of items can be regenerated together at a later time. In addition, the build data may be saved to permit it to be transmitted to a third party to enable the third party to regenerate and view the items of online content.

Abstract translation: 提供了用于预览，审批和测试在线内容，特别是动态创建的内容的方法和系统。 本文描述的方法和系统使得审阅者能够通过用户界面访问在线内容管理系统，并且查看动态创建的在线内容的项目，如在线用户将被观看。 此外，审阅者能够创建和查看动态创建的在线内容的多个相似但不相同的项目，然后保存潜在的构建数据，使得可以在稍后时间一起重新生成多个项目。 此外，可以保存构建数据以允许其发送到第三方以使得第三方能够重新生成并查看在线内容的项目。

公开(公告)号：US20130297636A1

公开(公告)日：2013-11-07

申请号：US13796598

申请日：2013-03-12

Applicant: GOOGLE INC.

Inventor： Stephen Tsun ,  Vikas Jha ,  Shamim Samadi ,  Vishal Goenka ,  David Monsees

IPC: G06F17/30

CPC classification number: G06F16/24 ,  G06F16/9535 ,  G06Q30/0241 ,  G06Q30/0251

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium for managing a relationship between content and an environment for provisioning the content. In one aspect, a method includes receiving a request for a content item; and in response to receiving the request: selecting a creative from a plurality of creatives, the creative including a reference to a profile associated with one or more elements; retrieving content data from one or more content feeds bound to the elements; and delivering the creative and the content data to a user device.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于管理内容与用于提供内容的环境之间的关系。 一方面，一种方法包括接收对内容项目的请求; 并且响应于接收到所述请求：从多个广告素材中选择广告素材，所述广告素材包括对与一个或多个元素相关联的简档的引用; 从绑定到元素的一个或多个内容源提取内容数据; 并将广告素材和内容数据传递给用户设备。