公开(公告)号：US20140156402A1

公开(公告)日：2014-06-05

申请号：US14172394

申请日：2014-02-04

Applicant: Google Inc.

Inventor： Vikas Jha ,  Rahul Lahiri ,  Ram Subbaroyan

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06Q30/02 ,  G06Q30/0255 ,  G06Q30/0257

Abstract: A system, method and computer program product for presenting an advertisement is described. A request to access a web page may be received from a requester via a network. The request may be generated in response to selection of a link to the web page on another web page. A response may be transmitted back to the requester. The response may include the requested web page as well as an ad script that may be executed after receipt of the response by the requester. The ad script may generate an ad request that includes one or more ad parameters extracted from the response. These ad parameters may include information about a network address of the other page. The generated ad request may then be received via the network. One or more advertisements may then be selected for presentment to the requester utilizing the ad parameters of the ad request.

Abstract translation: 描述用于呈现广告的系统，方法和计算机程序产品。 访问网页的请求可以经由网络从请求者接收。 该请求可以响应于在另一网页上选择到该网页的链接来产生。 响应可以被传送回请求者。 响应可以包括所请求的网页以及在请求者收到响应之后可以执行的广告脚本。 广告脚本可以生成包含从响应中提取的一个或多个广告参数的广告请求。 这些广告参数可以包括关于另一页的网络地址的信息。 然后可以经由网络接收生成的广告请求。 然后可以使用广告请求的广告参数来选择一个或多个广告来呈现给请求者。

公开(公告)号：US20140025497A1

公开(公告)日：2014-01-23

申请号：US14036653

申请日：2013-09-25

Applicant: Google Inc.

Inventor： Vikas Jha ,  Rahul Lahiri ,  Ram Subbaroyan

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06Q30/02 ,  G06Q30/0255 ,  G06Q30/0257

Abstract: A system, method and computer program product for presenting an advertisement is described. A request to access a web page may be received from a requester via a network. The request may be generated in response to selection of a link to the web page on another web page. A response may be transmitted back to the requester. The response may include the requested web page as well as an ad script that may be executed after receipt of the response by the requester. The ad script may generate an ad request that includes one or more ad parameters extracted from the response. These ad parameters may include information about a network address of the other page. The generated ad request may then be received via the network. One or more advertisements may then be selected for presentment to the requester utilizing the ad parameters of the ad request.

公开(公告)号：US20130297636A1

公开(公告)日：2013-11-07

申请号：US13796598

申请日：2013-03-12

Applicant: GOOGLE INC.

Inventor： Stephen Tsun ,  Vikas Jha ,  Shamim Samadi ,  Vishal Goenka ,  David Monsees

IPC: G06F17/30

CPC classification number: G06F16/24 ,  G06F16/9535 ,  G06Q30/0241 ,  G06Q30/0251

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium for managing a relationship between content and an environment for provisioning the content. In one aspect, a method includes receiving a request for a content item; and in response to receiving the request: selecting a creative from a plurality of creatives, the creative including a reference to a profile associated with one or more elements; retrieving content data from one or more content feeds bound to the elements; and delivering the creative and the content data to a user device.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于管理内容与用于提供内容的环境之间的关系。 一方面，一种方法包括接收对内容项目的请求; 并且响应于接收到所述请求：从多个广告素材中选择广告素材，所述广告素材包括对与一个或多个元素相关联的简档的引用; 从绑定到元素的一个或多个内容源提取内容数据; 并将广告素材和内容数据传递给用户设备。

公开(公告)号：US20140089124A1

公开(公告)日：2014-03-27

申请号：US13627584

申请日：2012-09-26

Applicant: Google, Inc.

Inventor： Vikas Jha ,  Vishal Goenka ,  David Monsees ,  Jayavel Shanmugasundaram ,  Fred Bertsch ,  Dongmin Zhang

IPC: G06Q30/06 ,  G06F17/30

CPC classification number: G06Q30/0623 ,  G06F16/903 ,  G06F16/958

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for building and serving dynamic product advertisements. A request is received for content including request data. Product data is accessed representing multiple product records, each associated with a different product. Multiple matching rules are applied to each of the product records in order to identify a subset of product records satisfying the matching rules. For each of the product records satisfying the matching rules, multiple scores are generated, each score representing the relevance of the product to the request based on the request data. The scores are aggregated. One or more of the product records are selected based at least on the aggregate scores. A dynamic product content item is served in response to the request featuring the products associated with the one or more selected product records.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的用于构建和服务动态产品广告的计算机程序。 收到包含请求数据的内容的请求。 访问产品数据表示多个产品记录，每个产品记录与不同的产品相关联。 为了识别满足匹配规则的产品记录的子集，将多个匹配规则应用于每个产品记录。 对于满足匹配规则的每个产品记录，生成多个分数，每个分数根据请求数据表示产品与请求的相关性。 得分被聚合。 至少基于总分数来选择一个或多个产品记录。 响应于具有与一个或多个所选产品记录相关联的产品的请求而提供动态产品内容项目。