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    RE-MESSAGING WITH ALTERNATIVE CONTENT ITEMS IN AN ONLINE REMARKETING CAMPAIGN
    1.
    发明申请
    RE-MESSAGING WITH ALTERNATIVE CONTENT ITEMS IN AN ONLINE REMARKETING CAMPAIGN 审中-公开

    公开(公告)号：US20190087852A1

    公开(公告)日：2019-03-21

    申请号：US14834119

    申请日：2015-08-24

    Applicant: Google Inc.

    Inventor： Jan Blom ,  Emre Demiralp

    IPC: G06Q30/02 ,  H04L29/08 ,  G06F17/30

    Abstract: Systems and methods of re-messaging with alternative content items based on tracking client device interactions with content items associated with the content provider are provided. The system can assign an account identifier to a first segment for a pre-conversion model, responsive to receiving a first interaction associated with a content provider from a client device. The system can assign the account identifier to a second segment for the pre-conversion model, responsive to receiving a second interaction. The system can assign the account identifier to a third segment, responsive to receiving a third interaction. The third interaction can include a conversion event. The system can generate a post-conversion model based on the third segment and the pre-conversion model. The system can determine an intent index for an alternative item based on the post-conversion model. The system can select content items associated with the alternative item for display.

    Rendering interaction statistics data for content elements of an information resource by identifying client device segments
    2.
    发明授权
    Rendering interaction statistics data for content elements of an information resource by identifying client device segments 有权

    公开(公告)号：US10242471B2

    公开(公告)日：2019-03-26

    申请号：US15716113

    申请日：2017-09-26

    Applicant: Google Inc.

    Inventor： Emre Demiralp ,  Tommaso Francesco Bersano-Begey

    IPC: G06F17/30 ,  G06Q30/02 ,  G06T11/20 ,  G06T11/60 ,  H04L29/06 ,  H04L29/08 ,  G06F3/0481

    Abstract: Systems and methods of rendering webpage interaction statistics data over graphical user interfaces is provided herein. A computing device can transmit a request for an interaction statistics identifying an information resource. The computing device can receive the interaction data set for the identified information resource. The computing device can calculate a similarity measure among the client devices based on the interaction data set using a clustering algorithm. The computing device can identity a subset of client devices based on the similarity measure. The computing device can calculate the interaction sequence metrics for the client devices for each selected content element. The computing device can select the content elements based on the calculated interaction sequence metrics. The computing device can generate a graph element including nodes representing each selected content element and paths representing the interaction sequence metrics. The computing device can display the graph element.

    RENDERING INTERACTION STATISTICS DATA FOR CONTENT ELEMENTS OF AN INFORMATION RESOURCE USING A GRAPH ELEMENT
    5.
    发明申请
    RENDERING INTERACTION STATISTICS DATA FOR CONTENT ELEMENTS OF AN INFORMATION RESOURCE USING A GRAPH ELEMENT 审中-公开

    公开(公告)号：US20170309046A1

    公开(公告)日：2017-10-26

    申请号：US15137884

    申请日：2016-04-25

    Applicant: Google Inc.

    Inventor： Emre Demiralp ,  Tommaso Francesco Bersano-Begey

    IPC: G06T11/20 ,  G06F3/0484 ,  G06F17/30

    CPC classification number: G06T11/206 ,  G06F3/04842 ,  G06F16/2477 ,  G06F16/9024 ,  G06F16/972 ,  G06T2200/24

    Abstract: Systems and methods of rendering webpage interaction statistics data over graphical user interfaces is provided herein. A computing device can transmit a request for an interaction statistics identifying an information resource. The computing device can receive the information resource including content element and numbers and time durations of interactions for each content element. The computing device can calculate interaction statistics for interacting with one content element prior to interacting with another content element based on the numbers and the time durations of interactions. The computing device can select content elements based on the calculated interaction statistics. The computing device can generate a graph element including nodes for each content element and directed paths among the nodes indicating the interaction statistics. The computing device can insert the graph element into the information resource. The computing device can display the graph element with the information resource.

    Dynamically rendering interaction statistics data for content elements of an information resource using visual styles
    7.
    发明授权
    Dynamically rendering interaction statistics data for content elements of an information resource using visual styles 有权

    公开(公告)号：US10212061B2

    公开(公告)日：2019-02-19

    申请号：US15137864

    申请日：2016-04-25

    Applicant: Google Inc.

    Inventor： Emre Demiralp ,  Tommaso Francesco Bersano-Begey

    IPC: G06F17/22 ,  G06F17/24 ,  G06F17/30 ,  G06T11/00 ,  G06T11/20 ,  H04L12/26 ,  G06F3/0481

    Abstract: Systems and methods of dynamically rendering webpage interaction statistics data are described herein. A computing device can receive, at a first time, the information resource. The information resource can include a content element, a first interaction metric for the content element, and a style specifier. The style specifier can a first and second visual style corresponding to a first and second range of interaction metrics respectively. The computing device can determine that the first interaction metric is within the first range and set the content element to the first style based on the determination. The computing device can receive, at a second time, a second interaction metric for the content element. The computing device can determine that the second interaction metric is within the second range and set the content element to the second style based on the determination.

    DYNAMICALLY VARYING REMARKETING BASED ON EVOLVING USER INTERESTS
    9.
    发明申请
    DYNAMICALLY VARYING REMARKETING BASED ON EVOLVING USER INTERESTS 审中-公开
    基于演进用户兴趣的动态变化动态变化

    公开(公告)号：US20170061478A1

    公开(公告)日：2017-03-02

    申请号：US14834139

    申请日：2015-08-24

    Applicant: Google Inc.

    Inventor： Jan Blom ,  Emre Demiralp

    IPC: G06Q30/02 ,  G06Q10/06

    CPC classification number: G06Q30/0254 ,  G06Q10/067 ,  G06Q30/0246

    Abstract: Systems and methods of dynamically varying the intensity of providing content items in a remarketing campaign based on tracking client device interactions are provided. The system can assign an account identifier to a first segment for a pre-conversion model, responsive to receiving a first interaction associated with a content provider from a client device. The system can assign the account identifier to a second segment for the pre-conversion model, responsive to receiving a second interaction. The system can assign the account identifier to a third segment, responsive to receiving a third interaction. The third interaction can include a conversion event. The system can generate a post-conversion model based on the third segment and the pre-conversion model. The system can determine an intent index for the account identifier based on the post-conversion model. The system can store the account identifier into an interest cluster based on the intent index.

    Abstract translation: 提供了基于跟踪客户端设备交互动态地改变在再营销活动中提供内容项目的强度的系统和方法。 响应于从客户端设备接收与内容提供商相关联的第一交互，所述系统可以将帐户标识符分配给用于转换前模型的第一段。 响应于接收到第二次交互，系统可以将帐户标识符分配给用于转换前模型的第二段。 响应于接收到第三个交互，系统可以将帐户标识符分配给第三段。 第三个交互可以包括一个转换事件。 该系统可以基于第三段和转换前模型生成转换后模型。 系统可以基于转换后模型来确定帐户标识符的意图索引。 系统可以根据意图索引将帐户标识符存储到兴趣集群中。

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